Report: iAds surging against Android

In a new study from Medialets, Apple has grabbed the lead in mobile ad share from Android. There have been concerns that the Apple iOS ad system was faltering, but it seems to be getting a strong footing, at least for now.

Most of the Apple gains are on the iPhone and the iPod touch, but the iPad share is starting to move as well. On the Android side, 35 percent of ad traffic comes from 3 phones, the Motorola Droid, the HTC Evo 4G and the Motorola Droid X.

The Medialets report speculates that big holiday sales of iOS devices pushed the Apple share to this higher mark. Apple iOS devices had been trailing Android mobile ad share from September through December. How is this data gathered? It comes from the premium apps that have integrated Medialets rich media ad platform for mobile into their iPhone, iPad and Android apps. Medialets, launched in 2008, enables advertising for premium apps including CNN, Fandango, The New York Times, Pandora and The Weather Channel.

[via Electronista]

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Source: http://www.medialets.com/medialets-data-spotlight-mobile-ric…

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In a new study from Medialets, Apple has grabbed the lead in mobile ad share from Android. There have been concerns that the Apple iOS ad...

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chris yang

I think the figure is also misleading. it's an index from one showing relative growth from sept 2010. Unless the company was serving the same number of ads on both platforms that month, the figure only shows the relatively growth rates not which platform is 'winning'.

And yes, the article doesn't say anything about iAds.

February 20 2011 at 12:13 AM Report abuse Permalink rate up rate down Reply

Lucian Armasu

First of all, this is a very misleading heading..Medialet doesn't serve "iAds" - only Apple does. Second, this is just for Medialets, which means Admob, which is owned by Google, is probably starting to get a lot more customers.

February 18 2011 at 9:27 PM Report abuse Permalink rate up rate down Reply

sena720

Or perhaps those using Android phones click ads less than those using iPhones?

Always another side to the story.

February 18 2011 at 4:23 PM Report abuse Permalink rate up rate down Reply

Josue

I think this kind of studies are taking something for granted thats not real. And that is that Android has way more free apps that relies on ads to make a profit. The App Store otherwise sells the mayority of the apps for a price NO ads included.

February 18 2011 at 3:58 PM Report abuse Permalink rate up rate down Reply

1 reply to Josue's comment

hmlong

IIRC, about 2/3's of the apps "sold" on the Apple App Store are free. A large percentage of the free apps (like, say, the Kindle or Twitter apps) are not ad-supported, but that would be true on Android as well.

Apple does have higher revenues than the marketplace (about 20-to-1).

February 18 2011 at 5:32 PM Report abuse Permalink rate up rate down Reply

greatdecay

iOS != iAds. There's no mention of iAds in the linked article, so I'd consider a headline reading as such fairly misleading... and if I remember correctly, Apple's been having a helluva time filling even a fraction of the available iAds slots with paid ad inventory.

Just sayin'

February 18 2011 at 3:56 PM Report abuse Permalink rate up rate down Reply

1 reply to greatdecay's comment

TIm

Isn't the data actually taken from an iAd competitor even? I understand Medialets offers their own advertisement platform, which is how they generated the data in the first place.

Please adjust that article and the headline .. this is very misleading.

T.

February 18 2011 at 5:17 PM Report abuse Permalink rate up rate down Reply

philip j fry

Does this mean less ads on my Droid? Any developers out there...I'm more than happy to pay for ad-free apps.

February 18 2011 at 3:52 PM Report abuse Permalink rate up rate down Reply

2 replies to philip j fry's comment

Brian

You are about the only one sadly

February 18 2011 at 4:25 PM Report abuse Permalink rate up rate down Reply

Cy Starkman

How would google survive if devs started doing that.

You can't be the spam king with no spam!

February 18 2011 at 5:58 PM Report abuse Permalink rate up rate down Reply

joelbalderas