Why Amazon may not care about in-app purchase
In all this furor about the App Store and in-app purchases, we have not heard a peep from Amazon, the 800-pound gorilla of external content. (TUAW long since contacted Amazon for a statement, and like everyone else, never heard anything back). Chuck Toporek of Addison Wesley/Pearson has a particularly insightful post up on his personal blog explaining why this may be so.
Amazon's Kindle for the Web has been in beta since September 2010, offering a potential web-based alternative to a native iOS app. Toporek writes that in his tests, Kindle for the Web worked beautifully for desktop and iPad, while the iPhone "takes a little extra work, but it can be done." Being in beta, full book texts are not yet available, but if Amazon wishes to leave the App Store, it has a fully realized solution that it can move to that is already deployed and being tested.
Perhaps more content-dependent developers will be returning to Steve Jobs' original "sweet solution" of Web-based applications as the IAP drama plays out and HTML 5 continues to mature. The best way to deal with an unaccommodating Apple App Store may be to sidestep the store entirely.
In all this furor about the App Store and in-app purchases, we have not heard a peep from Amazon, the 800-pound gorilla of external...
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