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T-Mobile notes the "4" in iPhone 4 does not mean 4G

Nearly nine months after Apple's official announcement, T-Mobile finally points out to its customers that the "4" in iPhone 4 does not refer to 4G. T-Mobile's latest advertisement for its HSPA+ network takes a shot at both the Verizon and AT&T iPhone 4 with the two carriers illustrated as turtles, while T-Mobile is a hare. The eye-catching graph points out that T-Mobile has blazing fast 4G handsets while Apple's popular smartphone is still 3G.

This slick marketing piece points out that the "4' in iPhone 4 is not 4G. Most everyone knows that the "4" actually refers to 4th generation, not 4G, and trying to imply there is confusion between the terms is stretching it. As is often the case, this promotional material focuses on sensationalistic headlines, not necessarily the truth.

[Via Engadget]



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Nearly nine months after Apple's official announcement, T-Mobile finally points out to its customers that the "4" in iPhone 4 does not...
 

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Nightwalker

T-Mobile TV commercials are really crappy (as well as provider itself). If they repeat them even more often, maybe some morons would believe that their “network” is worth a dime.

March 01 2011 at 9:57 PM Report abuse rate up rate down Reply
texdeafy

What an idiot T-Mobile is. I was T-Mobile user. That '4' is NOT the 4G. iPhone 4 is what Apple refer to as 4th Generation of iPhone. Original iPhone is the first generation, iPhone 3G is the second generation, iPhone 3GS is the third generation and the iPhone 4 is the 4th generation. T-Mobile's '4G' is NOT 4G. It's at least 3.5G which AT&T already have - HSPA+. I saw on website said that LTE is NOT 4G at all. It's the third generation of network service and still under 3G accord to 3GPP (www.wikipedia.org/wiki/3GPP_Long_Term_Evolution). The LTE does NOT fully comply with IMT Advanced 4G requirements. The pre-4G is a step toward LTE Advance, a 4th generation standard (4G) of radio technologies designed to increase capacity and speed of mobile telephone networks.
So, I believe that all 4 of the mobile phone provider should reread what 3G, HSPA+ and LTE is.

February 28 2011 at 9:35 PM Report abuse rate up rate down Reply
zachknox

Steve said the iPhone 4 had HSPA+ at WWDC

February 28 2011 at 8:47 PM Report abuse rate up rate down Reply
Greg Roberts

Wow, sour grapes T-Mobile? These ad campaigns are just sad.

February 28 2011 at 8:05 PM Report abuse rate up rate down Reply
howie

Big deal! Someone needs to remind the people at T-Mobile that we already know that the "4" doesn't mean 4G. T-Mobile must think we're all too stupid to know that. That being said, I have no problem with 3G speed. It's not going to kill me to wait a few more seconds for something to load. Most of the time that I'm browsing the web on my iPhone, I'm on a wifi network anyway. Oh wait... Isn't T-Mobile Apple's iPhone carrier in some other countries? It's interesting that they bash the iPhone for not being 4G in the U.S., but they continue to sell the iPhone in other countries.

February 28 2011 at 7:51 PM Report abuse rate up rate down Reply
Aaron

FYI, those are tortoises that represent AT&T and Verizon, not turtles. A turtle's carapace is generally much flatter than a tortoise's. Also, turtles have webbed feet, while tortoises have very stumpy feet (used for walking, because unlike turtles, tortoises cannot swim).

Back on topic, T-Mobile just has their panties in a wad because they still can call themselves home to the iPhone, so they have to take a stab at any competitor they have. I bet my life savings that T-Mobile tanks and goes bankrupt by 2020.

AT&T FTW.

February 28 2011 at 7:25 PM Report abuse rate up rate down Reply
1 reply to Aaron's comment
Aaron

I only know so much about tortoises because it's my job. I work at an aquarium.

February 28 2011 at 7:37 PM Report abuse rate up rate down Reply
shoesandcantines

I don't think this is a dig at Apple so much as it is an attempt to clear up misrepresentations in people's minds that the iPhone is a 4G device (though obviously done in a manner to make T-Mobile look better). I work for an automotive company, and all of our bluetooth and USB compatibility information calls it the iPhone 4G. Drives me nuts, but some people do actually think it's a 4G phone, or simply don't know any better. Apple did cause some of this confusion with the 3G/3GS naming, but I blame other phones with 4G in the name for confusing people.

February 28 2011 at 6:37 PM Report abuse rate up rate down Reply
nikonbrad80

Poor t-mobile will do anything to down the iphone since they don't have it. Like others have said, t-mobile's "4G" network isn't that great....in fact here in Columbus my AT&T iphone gets faster download speeds on 3G than my friends t-mobile mytouch 4G.

February 28 2011 at 5:39 PM Report abuse rate up rate down Reply
Frank MacCormack

I have no problem with this ad, mainly because I have a huge problem with people calling the iPhone 4 "iPhone 4g." I see and hear it all the time, and its infuriating...sure, Apple never said anything about their phone being 4g, I believe it is matter of coincidence that the phone came out at a time when the term "4g" dominates the wireless phone conversation, coupled with typical consumer self-misinforming. I have even seen it written in actual reviews for websites...the idiocy astounds me. So, I don't think T-Mobile is very far off at all...they know the 4 doesn't stand for 4g, but they'd like everyone else to know as well. I think it's effective.

February 28 2011 at 4:12 PM Report abuse rate up rate down Reply
Mr Lizard

Actually Kelly, the ad doesn't claim that Apple implied '4' meant 4G.

February 28 2011 at 3:49 PM Report abuse rate up rate down Reply
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