Random House may join Apple's iBookstore
Random House said in a brief statement Monday that it has agreed to the "agency model for e-book sales," according to AppleInsider. That agency model had been the chief stumbling block keeping Random House books from joining the iBookstore.
In the traditional publishing model, retailers bought books from publishers at a discount price. Then those retailers sold the books to customers at a markup, with that margin being the retailers' profit. In the agency model, e-books are sold to the customer, and the revenue is split between the retailer and the publisher. Because the agency selling the books (in this case, Apple) set the price, Random House had been concerned the model could significantly decrease profits.
Random House's willingness to accept the agency model means we could soon see e-books like Game of Thrones and Public Secrets in the iBookstore.
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Random House said in a brief statement Monday that it has agreed to the "agency model for e-book sales," according to AppleInsider. That...
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They've realized they are losing out. We are all buying books for iBooks and not Kindle, Nook and Kobo for various reasons (lack of correct page numbering, lack of font control, etc).
March 01 2011 at 5:03 PM Report abuse Permalink rate up rate down ReplyYeah, Random House can't be happy about giving up 30 percent of the profit but the outreach to more customers must have been important enough to get past that. Apple, while it certainly could use all the partnerships it can, made the right move in holding court with its agency model. More of my thoughts about it here - http://bit.ly/eOjtK6
March 01 2011 at 1:49 PM Report abuse Permalink rate up rate down ReplyActually, it's the publisher that sets the price in the agency model. That's why prices went up when everyone switched to it. Random House's concerns about pricing are more complex.
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