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Up to 20% of iPad owners expected to upgrade

The iPad 2Mike Abramsky, a technology analyst for RBC Capital Markets, predicts up to 20% of the original iPad's buyers will upgrade to the iPad 2 over the next 12 months. But Abramsky suggests the number of customers upgrading to iPad 2 will be eclipsed by buyers new to the platform.

With over 15 million units sold since launching last April, the original iPad is considered to be one of the most successful technology product launches in history. Abramsky, like many analysts, expects the iPad 2 to outperform its predecessor from day one. His predictions indicate Apple will sell at least 500,000 units of the iPad 2 this weekend and 28 million units before the end of 2011. These numbers suggest Apple will welcome at least 25 million new iPad customers in the coming months.

Customers bought approximately 300,000 iPads on its first day of availability in April, 2010, and analysts are expecting almost twice as many to sell over the next few days.

According to Abramsky, most customers new to iPad waited for the second generation of the device. I can certainly include myself among the consumers who were awed by the original but waited patiently for version two. He sees global sales of all tablet devices surging to 50 million units this year, giving Apple about a 56% share of the worldwide market. This number represents a sharp decrease from the estimated 83% market share Apple enjoyed in 2010. It also contradicts a recent Changewave survey that found, of customers planning to buy a tablet, 82% planned to buy Apple's iPad.

Online sales for the iPad 2 began early this morning. Retail sales for the second-generation device will begin at over 10,000 Apple store, Best Buy, Target, Walmart, AT&T, and Verizon locations across the United States at 5 pm (local time) this evening.

Please note, unlike Mr. Abramsky, I am not a professional financial advisor. Consult a financial industry professional for proper, personalized investment advice.



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Mike Abramsky, a technology analyst for RBC Capital Markets, predicts up to 20% of the original iPad's buyers will upgrade to the iPad 2...
 

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chrsb5

I not strictly one of the %20 that upgraded or will. The wife decided my 1st gen iPad would become "her iPad" a few months ago. Today I finally have an iPad to call my own again.

March 12 2011 at 1:03 AM Report abuse rate up rate down Reply
brian

"Mike Abramsky... predicts up to 20% of the original iPad's buyers will upgrade to the iPad 2 ***over the next 12 months.***"

LOL. You're an idiot if you upgrade from a 1 to a 2 in 11.5 months. :-)

March 12 2011 at 12:26 AM Report abuse rate up rate down Reply
benrl

Yes, two cores vs one, double the memory (16,32 on old, 32,64 on new), no cams vs two cams. Yes... no big deal feature wise...

March 11 2011 at 9:52 PM Report abuse rate up rate down Reply
benrl

just upgrade my ipad to ipad 2, its sick.

March 11 2011 at 9:06 PM Report abuse rate up rate down Reply
Rob

Hard to ditch the old when apple lowered the price

March 11 2011 at 7:28 PM Report abuse rate up rate down Reply
tuwebfacil


I own 1 iPad, and this time bought 4...

1. My replacement, the old one went to my sister. I had a 64Gb Wifi and I bought a 64GB 3G with one leather case and one plastic one. Also the HDMI and Camera Connection Kit.
2. My mom wanted one (16Gb wifi), 2 cases: pink and leather red.
3. 2 x two people that work in the company (16Gb wifi), and the FaceTime can be a good way to do video conference meeting and the iPad will make them productive. Each with grey case and laser engraving (Corporate colors, corporate website)

And I am sure that in my brother in law will want one, and my nephew will cry for his one. And minimum 1 case for each one.

I believe that there is a lot of people like me around, that will buy a new iPad to replace his one, the other one will change his hands, and many people that was expecting the new iPad to purchase theirs.

March 11 2011 at 6:31 PM Report abuse rate up rate down Reply
owenmhv

I was all set to run out and stand in line for a shiny new ipad2, then I heard about the tsunami in Japan. My conscience has forced me to wait another day.

March 11 2011 at 4:44 PM Report abuse rate up rate down Reply
Gilles

I will not upgrade stricto sensu since I'll give my iPad 1 to my mother.

March 11 2011 at 4:24 PM Report abuse rate up rate down Reply
4 replies to Gilles's comment
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