Back to Mobile View

Skip to Content

70 percent of iPad 2 buyers are new customers

by Kelly Hodgkins Mar 14th 2011 at 11:00AM

Did you buy an iPad 2 at launch? Is this your first iPad? If you answered yes to both those questions, then you are similar to most people buying the iPad 2 according to Piper Jaffray analysts. Results from an informal survey of 236 people waiting in line suggests 70 percent of those customers purchasing the iPad 2 were first-time iPad buyers. This group of consumers bypassed the first generation model and waited for the new and improved version to hit retail shelves.

The survey also revealed about 41 percent of those buying an iPad 2 opted for the 32 GB model, a figure that is higher than the 32 percent reported for the original 32 GB iPad. The 64 GB model and the 3G models also gained in popularity, a trend that suggests the iPad 2 will have a higher average selling price than the iPad.

Piper Jaffray analyst Gene Munster estimates Apple sold about 500,000 iPad 2 units over the weekend. iPad 2s are reportedly hard to find in retail stores, and the estimated ship dates from Apple's online store are now 3-4 weeks. Based on these early iPad 2 sales, Munster considers his projection of 5.5 million units sold in the March quarter to be on the conservative side.



View Tags

Related Stories

Categories

iPad

Did you buy an iPad 2 at launch? Is this your first iPad? If you answered yes to both those questions, then you are similar to most...
 

Add a Comment

Sign in »
*0 / 3000 Character Maximum Comment Moderation Enabled. Your comment will appear after it is cleared by an editor.

13 Comments

Filter by:
Damien Benoit

Yep I bet that's true. Me and most of my already apple product owning friends got our first this generation.

March 14 2011 at 9:22 PM Report abuse rate up rate down Reply
Charli

That survey is so statistically unsound that I am shocked they had the balls to make any judgements off it.

And disappointed that TUAW is giving it any notice.

March 14 2011 at 1:57 PM Report abuse rate up rate down Reply
leewan17

Read one article where there were 35 poor immigrants waiting in line, trying to earn a buck from a guy who wanted to buy as many as possible. So I wonder if this accounts for the number of people waiting so they can resale.

Wouldn't shock me if there started to be more people like that than actual fans in these lines.

March 14 2011 at 12:18 PM Report abuse rate up rate down Reply
1 reply to leewan17's comment
Robert

It makes me sick all the people who wait in line who are just going to list their device on eBay while countless others who wanted one for themselves go away empty handed.

March 14 2011 at 1:37 PM Report abuse rate up rate down Reply
Dave Wood

With estimates of 500,000 to a million units sold, basing any 'results' on a sample size of 236 people is crazy.

March 14 2011 at 12:09 PM Report abuse rate up rate down Reply
Hank

New iPad customers? For some reason, the title made me think new Apple customers until I read the post, and now I'd like to know how many iPad 2 buyers are new to Apple altogether. That, to me at least, would potentially be a far more interesting figure.

March 14 2011 at 11:57 AM Report abuse rate up rate down Reply
Level 5

I would be upgrading, but I keep hearing and seeing reports about backlight bleed. I'll let Apple resolve that and then pull the trigger. I only have a 16GB WiFi 1st gen, and I'll definitely be looking for a larger 3G enabled on this time around.

March 14 2011 at 11:48 AM Report abuse rate up rate down Reply
frank

or, they could have said: "165 people we asked in line were first time buyers." -- but it doesn't sound as impressive that way. don't get me wrong, i am an ipad 1 owner, and i think the ipad 2 is going to be even bigger, but them presenting this information as some sort of statistical inkling is just terrible.

March 14 2011 at 11:39 AM Report abuse rate up rate down Reply
Barry

Wouldn't it be more significant to say "30 Percent of iPad Buyers already own an iPad"?

March 14 2011 at 11:30 AM Report abuse rate up rate down Reply
2 replies to Barry's comment
Barry

s/b "30 Percent of iPad2 Buyers already own an iPad"

March 14 2011 at 11:31 AM Report abuse rate up rate down Reply
SIP

Or:

30% of iPad2 buyers own or have owned an iPad...

Or:

30% of iPad owners sold their device to buy an iPad2...

March 14 2011 at 1:06 PM Report abuse rate up rate down Reply
Robert

I bought an ipad in Dec fully planning on selling it and upgrading to an ipad2 when it came it out. But I was so disappointed in the lack of a better screen and miniscule weight reduction I decided not to upgrade.

March 14 2011 at 11:29 AM Report abuse rate up rate down Reply
kevin.weber

I waited for the iPad 2 as well, but then opted for a 64gb 3G first gen on eBay for $300 off original msrp plus the apple case and dock as a bonus. $100 less than a 16gb 3G iPad 2 is great, but the lack of a higher res screen made the decision for me. iPad is fast enough anyway.

March 14 2011 at 11:16 AM Report abuse rate up rate down Reply
Buy an ad here

Tweets

© 2012 AOL Inc. All Rights Reserved.