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Warren Buffett hesitant on Apple, tech companies

Warren BuffettMulti-billionaire investor Warren Buffett says he still has no plans to invest in technology companies, including Apple, preferring to stick with companies like Coca-Cola because it is "very easy for me to come to a conclusion as to what it will look like economically in five or 10 years, and it's not easy for me to come to a conclusion about Apple."

Buffett's latest comments came at the opening of a new cutting tools factory in Daegu, South Korea, in which his investment company Berkshire Hathaway Inc. has a share. Even though he's a long-time friend of Microsoft founder Bill Gates -- the Bill and Melinda Gates Foundation receives around $1.5 billion a year from Buffett -- the 80-year-old investor has never been comfortable with technology companies.

He says that, although recent events in Japan mean that technology stocks are depressed and therefore a good buy at the moment, he's sticking with what he knows. In fact, it's only within about the past five years that Apple stocks have out-performed those of Coca-Cola. Hindsight shows that a switch to Apple from Coke five years ago would have made Buffett a much richer man, but with around $50 billion to his name, his foresight seems to work pretty well.

While Apple's stock has gone up like a rocket in the past five years, Coca-Cola's has remained fairly stable -- and in the previous five years, Apple's stock was in the doldrums in comparison, and Buffett's choice looked wise.

And now, it turns out, even Bill Gates is investing in Coca-Cola via its Mexican bottler Femsa.

[Via Electronista]



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Multi-billionaire investor Warren Buffett says he still has no plans to invest in technology companies, including Apple, preferring to...
 

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clackers

I don't think Buffett said he "doesn't know" about tech.

He specifically said he "can't come to a conculsion about Apple". As much as they change the world and all that, when it comes to sustainable earnings, that is very true of most tech companies.

Who in the tech/non-tech world can comfortably say Apple will be relevant/have the same earnings power in 5 or 10 years? It moves so quickly. Buffett is an investor and that is all that he thinks about.

He does not have to worry about Coke (sugar water) in 5 or 10 years and I'm sure we can all agree with that.

April 16 2011 at 12:47 AM Report abuse rate up rate down Reply
Bert & Erny

You know he's rich and I do not care, but I'd like to put a microphone in his tooth so that we could hear about all the illegal activities that go on in his day to day dealings.

I pray to God that all these crooked rich people are called on the carpet and dealt with , its people like this that are ruining jobs in the USA.

Maybe we should take a cruse ship and sail to the foreign country's where the jobs are and force them to give us health care, welfare, and everything else that NON U.S. citizens keep demanding here and do not even know the pledge of allegiance.

Soda investments, well people keep sucking it down so he keeps making money laughing all the way to the back so he cant be that f'd up

March 22 2011 at 2:49 PM Report abuse rate up rate down Reply
Kyle Derouen

Warren Buffet probably wont be alive in 10 years so why does he care that far down line? I could see if he were a youngster, but hes 4/5 of a century old.

March 22 2011 at 2:15 PM Report abuse rate up rate down Reply
Pingles

I think Buffets statement show exactly why he's a success.

Stick with what you know.

For every innovator who became a millionaire there are 100 who lost their shirts.

I'm sure he plops plenty of dough into risky ventures but it's smart to keep his main investments in things he is more familiar with.

March 22 2011 at 12:52 PM Report abuse rate up rate down Reply
Clemon

brijazz is exactly right. I have no idea why tech blogs keep posting this as news, although I give TUAW credit for not using the sensationalist headline gizmodo did yesterday. If you listen to what Buffett is actually saying, there's nothing negative at all, stick with what you know, and Buffett doesn't know tech. Simple as that, no Sage of Omaha foresight about the tech industries upcoming demise, only a lack of knowledge about the industry and it's movements that keeps his money elsewhere.

March 22 2011 at 11:58 AM Report abuse rate up rate down Reply
brianmcashion

It's important to get some context here: Buffet is hesitant because he doesn't feel that he knows enough about tech firms to offer an informed opinion. Nothing wrong with that; no matter who you are, you simply can't be an expert on everything. He's not hesitating because he thinks they're a bad investment or anything along those lines. I think he just prefers something more predictable.

March 22 2011 at 11:30 AM Report abuse rate up rate down Reply
boriscleto

So. He'd rather sell sugar water than change the world.

March 22 2011 at 11:28 AM Report abuse rate up rate down Reply
3 replies to boriscleto's comment
kajoob

What an idiot. This guy will never amount to anything.

March 22 2011 at 11:17 AM Report abuse rate up rate down Reply
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