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Apple spanks adult "app store" MiKandi with a cease-and-desist

This appears to be Apple's month to legally pursue anyone using the term "app store" to describe a virtual marketplace that sells ... apps. Amazon was the most visible target to receive the wrath of the Cupertino lawyers when it was the recipient of a complaint from Apple about using the trademarked term "App Store" in its new Amazon Appstore.

Now Apple has aimed a bit lower, hitting Seattle-based MiKandi.com with a cease-and-desist order. Until this month, the site billed itself as "the world's first adult app store." After being pinged by Apple's lawyers, the site is now described as "the world's first adult app market."

That's not much of a change, but hopefully enough to keep Apple appeased until all is sorted out. Microsoft and Apple have also been tussling over Apple's claim to the trademarked term "app store," which the company applied for in 2008.

MiKandi is a rather small player in comparison to Amazon and Microsoft, selling adult apps that are turned down by the Apple and Android app markets. The controversial iBoobs app, for example, was banned by both Apple and Google, but is now available from MiKandi.

Apple is doing what it should to stake its claim to the trademark for "app store" by aggressively pursuing anyone who uses the term publicly. For MiKandi, an innocent use of the term has turned into a publicity gold mine. GeekWire has a full interview with MiKandi founders Jen McEwen and Jesse Adams discussing the Apple C&D and their plans for the adult app playground.

[via Gizmodo]



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This appears to be Apple's month to legally pursue anyone using the term "app store" to describe a virtual marketplace that sells ......
 

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pcobes

This is just getting ridiculous. Even if Apple had a valid trademark with APP STORE, which I don't think they do, they would have no right to enforce it against this use of the term. A trademark doesn't give you a complete monopoly over all uses of the term, only the uses of the term that convey the source of the product. From what I can tell, this isn't a "trademark use" of the term app store. Moreover, I think there is about zero chance that anyone will confuse "the world's first adult app store" with Apples's App Store. But what it does do, and my guess is why Apple is going after these guys, is highlight the problems they are having in the Patent and Trademark Office. Their battle there has nothing to do with whether they coined the term or were the first to use it, it has to do with 1) whether App Store is merely descriptive of what the product is (i.e. a store for apps), for which Apple must show that people have come to associate the term with Apple and 2) whether app store is generic because it is a term that refers generally to the product of mobile application markets. This has to do with the latter because Apple is going around trying to get people to stop referring to all app markets as "app stores," but that's going to be an interesting task seeing as Apple and Jobs have themselves often referred to markets on other platforms as "app stores."

Sorry to ramble, just my $0.02.

March 25 2011 at 11:45 AM Report abuse rate up rate down Reply
alfbrand

Easy... Change the name to the more appropriate "Fap Store"

March 24 2011 at 11:41 AM Report abuse rate up rate down Reply
MiKandi

Thank you for the coverage!
While we believe that the term 'app store' is too generic to be trademarked, we know better than to fight a battle we can't afford. We'll let the giants (Amazon, Microsoft, Apple) hash this one out. ;)
In the meantime, adult Android users are welcome to download our app MARKET by going to mikandi.com.

March 24 2011 at 5:40 AM Report abuse rate up rate down Reply
chuck

From the blog:

"Apple is doing what it should to stake its claim to the trademark for "app store" by aggressively pursuing anyone who uses the term publicly."

It's such a COMMON WORD that Apple should NOT be granted a patent for it. If Apple came out with a product called TUAW or "Sande", got a patent for it and goes after this blog, what would you feel?

This blog is so one-sided with Apple that it turned a blind-eye on everything else non-Apple.

March 23 2011 at 4:23 PM Report abuse rate up rate down Reply
1 reply to chuck's comment
Tony Rayo

First, "app store" is two words, so it cannot be a "common word". If you mean a common phrase, then yes I would agree, and it was Apple who made it so popular/common place.

Second, you obviously don't know how trademarks or copyrights works, as TUAW would be a "prior work" of the term, Apple could not force them to shut down/rename themselves/what have you.

Last but not least, this is a blog run by people who enjoy some/most of Apple products. If you follow their history or ever listen in to a Sunday chat, then you would know they are far from being fanboys/fangirls.

March 23 2011 at 11:03 PM Report abuse rate up rate down Reply
thebuda0424

Is this for jailbroken ipohone or is it for another platform? Article doesn't specify. I wish Apple would allow a separate section that people could opt in or have restricted access, just like the developer area or the way they allow businesses publish private apps that aren't for sale.

March 23 2011 at 3:44 PM Report abuse rate up rate down Reply
emodro

Lets be honest, nobody called apps apps, till apple did, the windows world uses programs, the mac world used applications, apple deserves to have the trademark

March 23 2011 at 3:32 PM Report abuse rate up rate down Reply
treelo

I'm sure MiKandi is smarting from all this attention for their app sto… I mean, market.

March 23 2011 at 2:42 PM Report abuse rate up rate down Reply
Mark

Correct me if I'm wrong, but whilst Apple have applied for the trademark, they have not yet been granted it.

March 23 2011 at 12:48 PM Report abuse rate up rate down Reply
4 replies to Mark's comment
yoinkers

defend it or lose it.

March 23 2011 at 12:46 PM Report abuse rate up rate down Reply
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