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Music artists, labels create enhanced albums for iPad

Launched with iTunes 9, iTunes LP would let record labels include extra content, such as liner notes, expanded artwork and lyrics, in albums sold on iTunes. The feature never took off, but the concept of adding value to an album using interactive digital content has not died. Record labels such as Universal Music Group and EMI are now looking to the iPad as a way to entice customers to purchase a full album with value-added content instead of individual tracks.

EMI recently released an iPad version of Until One, a dance album from Swedish House Mafia. Besides audio tracks, the iPad album includes video footage, a photo gallery and commentary from the band. The content is distributed as an iPad app and costs US$9.99. Universal has also jumped on the interactive album bandwagon and has teamed with a video production company, Eagle Rock Entertainment. The duo are working on an interactive iPad versions of classic albums such as Nirvana's Nevermind. This latter project is currently under development.

Only time will tell if this latest focus on enhanced album content will succeed. In the past, consumers eschewed bonus content, but the 9.7-inch display of the iPad provides a richer multimedia experience than the iPhone. Given the choice, would you pay more for an enhanced iPad album or would you stick with the less expensive, music-only option?

[Via Macstories]



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Launched with iTunes 9, iTunes LP would let record labels include extra content, such as liner notes, expanded artwork and lyrics, in...
 

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jaime de la Torre Roura

A nicer menu sounds cool to me, but other extra content is not so interesting. I might watch/read it once or twice, but not worth the extra space in the limited hard drive... As long as it's optional, other people might enjoy and if I decide not to, I just unselect it and that's it.

March 30 2011 at 7:47 PM Report abuse rate up rate down Reply
Anthony

They stole my idea! I love the concept, if done right it turns this digital media back into a tangible item. Something separate from the 20,000 songs we all have in our libraries, that you can take out and fondle, flip through, and show your friends. You can even make it interactive (like, message boards for each song, how many people are listening right now? global plays?). It would be cool if regular mp3s came with the app somehow. I've been working on a similar delivery method for a TV show I'm producing, as well as some musical content I'll be putting out in the next year. I couldn't believe it hadn't already been done, but maybe I can still be the first to put out some music this way as the "exclusive" means of distribution.

March 30 2011 at 2:44 PM Report abuse rate up rate down Reply
Zachary Grafman

This sounds cool!

March 30 2011 at 1:34 PM Report abuse rate up rate down Reply
Charli

@Tatonka.

The whole Terminal etc is if you buy the LP.

These albums are not that way. They are iOS apps where everything is inside the app data. Which is what I don't like. I would rather that they and the Dark Knight etc movie apps were more like LPs where it just plugged in from your standard movie and music files as an add on. Basically making them iOSified LPs

March 30 2011 at 12:49 PM Report abuse rate up rate down Reply
Brian

I don't really understand why you can't yet view an iTunes LP on any iOS device, and on your computer... so as a result, EMI has had to create a special app for it. I think that you should get an iTunes download code for the audio only version of the album if you spend the money to get the Album app. Then you could at least have it in many places. I'm certainly not going to hook up my iPad to my car stereo to listen to songs in an app, and I'm not going to pay another $10 for the album again. In addition, I don't want my Home screen cluttered with individual apps for music album apps, nor individual books/magazines for that matter. This is what iTunes (iPod), iBooks/Amazon, and Zinio apps are for. Keep it all together in a reader or listener app!!

March 30 2011 at 11:48 AM Report abuse rate up rate down Reply
frank

as a designer, i love this idea. bring it!

March 30 2011 at 11:32 AM Report abuse rate up rate down Reply
OlsonBW

Just on my iPad? No.

On my iPad AND computer AND Apple TV AND (at least the audio) on all my iDevices ... Yes.

March 30 2011 at 11:23 AM Report abuse rate up rate down Reply
TIm

I couldn't care less about this so called "added value". I am listening to music mostly on my iPod on the go or via the HiFi system at home. I don't sit in front of the computer and watch that stuff .. besides the videos maybe. The whole menu thing is useless to me.

I have bought iTunes LP albums before and would do it again .. for the same price (or sometimes it was the only option) .. but never would I pay extra.

T.

March 30 2011 at 11:05 AM Report abuse rate up rate down Reply
1 reply to TIm's comment
Chris Dunning

Yeah, I guess I should clarify my earlier comment. The thing I want most out of the LPs is a chance to enjoy the additional content (like videos) away from my computer.

March 30 2011 at 4:11 PM Report abuse rate up rate down Reply
Charli

my issue with these enhanced album/movie apps is that you can't play the core media outside of the app. So if I buy an album and want to put it on my ipod nano to take to the gym, i'm SOL.

March 30 2011 at 10:59 AM Report abuse rate up rate down Reply
1 reply to Charli's comment
TIm

Yes you can .. of course you can still put the music on your iPod? In fact you download the same songs and videos as before, you just download an additional bundle containing the menus and everything (at least for me it worked that way).

If you look at those LP "bundles" in your terminal.app you will find that they are only folders with websites in them, so if there is something you are missing .. you can find it in there, including all the graphics and everything.

T.

March 30 2011 at 11:17 AM Report abuse rate up rate down Reply
Chris Dunning

The reason the LPs never took off is that the extra content can only be played back on your computer... I can't fathom why they aren't supported on iOS devices. I'd love to use those beautiful interfaces on my Apple TV.

March 30 2011 at 10:54 AM Report abuse rate up rate down Reply
1 reply to Chris Dunning's comment
Dan Woods

I though the reason iTunes LP and iTunes Extras were created were to stop these sort of Apps taking over the App Store…

Personally, I prefer iTunes LPs over conventional Albums, but I'm in the minority.
The Majority of iTunes Store customers will buy single tracks, rather than albums. If they buy Albums, they are going to go for the cheapest option available.

Record Companies need to understand their demographics a bit better. Even though Lady GaGa and Rhianna are selling a lot of singles, they aren't what you call quality sales. Meanwhile, most Foo Fighters fans will buy the entire Album, as well as some Music Videos and maybe a nice big chunk of back catalogue too.

March 31 2011 at 4:58 PM Report abuse rate up rate down Reply
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