iPhone use by teens at a record high and growing
Piper Jaffray has been polling US teens on their iPhone adoption rates twice a year, and the current bi-annual report was released yesterday. In the survey, 4500 teens were asked about the iPhones that they already own or plan to purchase over the next six months.
Of those surveyed, 17 percent responded that they already own an iPhone, and a full 37 percent told Piper Jaffray that they plan to buy one (or have their parents buy it for them) over the next six months. If this sample is any indication, the future looks great for Apple in the teen segment. I thought the six month time frame was telling, since even the most conservative of pundits believe the iPhone 5 will be out six months from now.
Apple still owns the MP3 market with 80 percent saying they own such a device, and out of that, 86 percent own some flavor of iPod with everyone else being left in the dust. This is not all hearts and flowers though, since in the poll taken last spring, 92 percent of teens owned an iPod, with total MP3 adoption of 86 percent. It may mean that more teens are using iPhones to listen to music, with over half reporting that they listen to music on their cell phone, the highest number reported for that stat. Though it's not specifically stated, I don't think it would be a stretch to say that more teens are listening to music on Apple devices than any other brands in the category.
In a question about tablet sales, 22 percent of teens say they already have one, with another 20 percent planning to buy one in the next six months. I think that we can all agree that the lion's share of those purchases will be iPads as well.
[via Apple 2.0]
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