Clorox ditches BlackBerry, 92 percent of employees replace it with iPhone
According to Computerworld, Clorox CIO Ralph Loura recently realized that the company's workers were no longer satisfied with their corporate-issued BlackBerry phones. Loura decided to ditch BlackBerry as a platform and gave 2000 employees three choices for replacements: an iPhone, a phone running Android or a phone running Windows Phone 7. A full 92 percent of employees chose an iPhone, 6 percent picked an Android phone, and a tiny 2 percent (40 employees out of 2000) chose Windows Phone 7 as their platform of choice.
Loura stated that the security concerns that have held back other companies' IT departments from embracing iOS weren't an issue for Clorox. "We live in public cloud for mail and messaging. I don't have to worry about security because I don't sync data to the iPhones. It remains in the cloud." He's also said that Clorox is beginning to deploy a small number of iPads; no one has volunteered to replace their notebook computer with an iPad yet, but Loura does believe it can eventually run cloud-based business apps.
Since Clorox apparently didn't give employees an option to stick with BlackBerry, it's unclear how many would have done so given the choice. But according to Loura, "If you believe demographic studies, the workforce in their 20s and 30s isn't going to accept black corporate PCs with black corporate mobile phones and not be allowed to run Facebook or Angry Bird apps." The really interesting part is the huge skew in numbers between people choosing the iPhone versus an Android phone; if all the punditry about Android's ascendency is to be believed, I'd have expected the platform to make a much better showing than 120 out of 2000 employees.
Clorox's story is only one data point, and there might be other factors at work -- maybe the only Android phone Clorox offered its employees was a hunk of junk -- but at least in Clorox's case, Apple's is the only platform that comes out of this looking like it has a viable future.
[via AppleInsider]
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According to Computerworld, Clorox CIO Ralph Loura recently realized that the company's workers were no longer satisfied with their...
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Yeah, not too surprising at all. Android's only selling point, beyond the tiny but loud group of "GOOGLE IS OPEN AND APPLE SUXORS" fanbois, is being able to choose any carrier and the fact that it's often given away free or close to free. This experiment, you could say, controlled for price and carrier and look where the chips fell.
April 09 2011 at 5:21 AM Report abuse Permalink rate up rate down ReplyYou might even say that Apple really "cleaned up shop" at clorox. Or that Clorox "cleaned house" of their blackberries.
In other news today, employees at Clorox will be living a new "cleaner" lifestyle after getting rid of their old "crackberrys"
See what I did there.
This % is exactly how the ipad-tablet market will play out when all things are equal. The only success Android has seen is in the cheap-free phone market where low budget buyers* either have to choose a cheap phone because it's all they can afford or don't believe an iPhone is worth the $150-$250 extra "premium," versus getting an Android that looks vaguely like IOS at the stores - it's "good enough."
Of course, Android phones just reinforce the notion that smartphones are not worth much more than $29 with its crashing, and completely different IS from phone to phone and from telco to telco ... (and before you jump to defend Android, even Google readily admits its not ready for prime time and time to start over). Don't get me wrong, some people can't afford it or don't need the power of an iphone - nothing wrong with an android $29 phone to read email and check in on facebook.
* Of course, there are the 1% haters of all things Apple but they only number in the few thousands in the real world - on the internet, they are loud but as a buying force - not much ... just look at sales of android phones at $199 or above or linux netbook sales or android tablet sales.
hopefully they don't have to type long emails on their phones.
April 08 2011 at 1:16 PM Report abuse Permalink rate up rate down ReplyI type much faster on my iPhone than I ever did on the physical keyboard of my Palm Pre. It takes some learning, but once you use it for a bit? It is like anything else, you improve with practice.
April 08 2011 at 1:21 PM Report abuse Permalink rate up rate down Replyhopefully the blackberry will one day get a feature besides it's "awesome" keyboard.
April 08 2011 at 4:08 PM Report abuse Permalink rate up rate down ReplyI'm actually not surprised by the low selection of Android in this context. While the growth certainly is pointing towards Android leading the pack, that has largely to do with individual/personal phone usage. When price and carrier (and/or early term fees) are taken out of the equation and someone else is paying the bill, I really don't see the majority of people jumping on Android. Not to say it doesn't have its place or isn't great for some people.
Android is going to win the percentages battle because its cheap and widely available across carriers. This scenario with Clorox eliminates those advantages.
I think people are missing the point here. iPhone and Blackberry (and even Windows Phone 7) are FAR FAR more business friendly than Android, because they're "walled gardens" and can easily be locked down for security reasons. There's commonality between the handsets and software too and they all conform to minimum standards. This doesn't seem to exist for Android, it's just all over the place. It's TOO OPEN for most business's liking.
If I ran a company with hundreds or thousands (even just tens) of people I'd rule out Android completely, at least for phones. Maybe the tablets will be more consistent and reliable (from a security/remote lock down perspective).
What you say may or may not be true, but it's missing the point here. The *users* were given the choice. The business had already determined that Android was a viable option, and offered it to their employees alongside an iPhone and a Win7 phone. The employees chose iPhone in overwhelming numbers.
April 08 2011 at 5:57 PM Report abuse Permalink rate up rate down ReplyIt's all about price. When you offer the iPhone and Andriod phones for free alongside each other, people choose iPhone. When you offer android phones for free or near free in the face of $200 or $300 iPhone people always go with free.
April 08 2011 at 11:38 AM Report abuse Permalink rate up rate down Replyi hope the NHS (uk) replace there blackberrys with iphones. there so lacking behind now.
April 08 2011 at 10:14 AM Report abuse Permalink rate up rate down ReplyDo you think Clorox is going to get any WHITE iPhones? Had to say it. Too easy.
April 08 2011 at 9:59 AM Report abuse Permalink rate up rate down ReplyYeah maybe they can bleach a few
April 08 2011 at 11:44 AM Report abuse Permalink rate up rate down ReplyAt our company we're actually seeing very different numbers. We're a Verizon/Sprint shop and have been all Blackberry for years. When the iPhone was released for Verizon we began giving current (renewing) and new employees the option of Verizon iPhone, Sprint EVO 4G, or Blackberry. So far we've seen about 40% choose Blackberry, 40% choosing the EVO, and 20% choosing iPhone. Personally I'm hoping those numbers change over time as we spend a LOT more time providing support to the EVO users than to the iPhone or Blackberry users.
April 08 2011 at 9:27 AM Report abuse Permalink rate up rate down ReplyDeals of the Day
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