iOS gains ad share from Android in March, remains hottest app platform
Each month, Millenial Media issues its Mobile Mix report. It's full of stats on market share and advertising impressions by mobile device platform. The March report had some upbeat news for Apple in that mobile ad impressions on iOS devices jumped a surprising 11% over the previous month. What was the source of the big increase in impressions? It appeared to be the debut of the iPhone on Verizon's network.
Android smartphones still lead iOS devices in terms of market share, with the bad robot now accounting for 48% of the market and Apple devices picking up 31%. Advertisers seem to be happier with iOS devices, since Apple's ad impressions are now growing at 29% month-to-month compared with 23% for Android.
Apple's iOS platform generated 47% of total revenues from application sales, with Android falling behind at 36%. RIM's BlackBerry trailed well behind the pack at a paltry 7% of total revenues. Gaming apps led the way for all platforms with 37% of total app sales. The report also shows that touchscreen devices have definitely picked up the love of smartphone buyers, with touchscreen-only devices such as the iPhone making up 59% of the total. By comparison, devices with a full QWERTY keyboard (like the traditional RIM BlackBerry) now account for only 13% of the device mix.
All of these numbers, which are based on Millenial Media's analysis of mobile advertising by device, point to thriving support for Apple's iOS platform. Next Wednesday's Apple Q2 2011 financial call should show similarly positive results. Be sure to join the TUAW staff next Wednesday at 5 PM EDT for live coverage of the quarterly call with financial analysts.
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