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Adobe plans to add HTTP Live Streaming to Flash Media Server to support iOS

Adobe showcased several new and upcoming features of its Flash Media Server during the National Association of Broadcasters (NAB) trade show last week. One interesting feature for media producers who plan to target iOS users is the eventual addition of the iPhone-friendly HTTP Live Streaming to the Media Server's supported protocol list. Adobe blogger Kevin Towes noted this change in a "sneak peak [sic]" of developments on the streaming and encoding front, but no specific time frame was given for delivery of the new feature.

HTTP Live Streaming is an HTTP-based media streaming protocol developed by Apple. It uses H.264 video and AAC or MP3 audio to deliver its media stream. The protocol is supported by QuickTime on Mac OS X and is compatible with the iPhone, iPad and iPod touch.

This move by Adobe to support a non-Flash streaming format could be framed as a win for Apple in the Flash versus HTML 5 streaming wars. Since Apple shows no signs of moving towards Flash support on iOS, Adobe is modifying its services to support mobile streaming on Apple's platforms; this makes Adobe's solution more universally useful and compatible, while handing Apple a small but significant win.

[via Ars Technica]



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Adobe showcased several new and upcoming features of its Flash Media Server during the National Association of Broadcasters (NAB) trade...
 

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adobeflexengineer

Well, what about the fact that Apple has been so desperate to maintain its artificial dominance (entirely due to the fact they got on the market first) by having anti competitive, illegal and arrogant behaviors?

What about the fact that the mobile market is not driven by devices or platform but by us, application developers?

What about the fact that while Apple was desperately trying whatever it can to screw everyone (developers, businesses, publishers, advertisers and even its own customers) and destroy the web, Adobe has been laughing all the way to the bank by imposing its Flash Platform as the #1 application development platform that allows us, developers to build once and deploy everywhere?

What about the fact that Steve Jobs attempted to kill Flash not because it is outdated but because it is too good and a threat to Apple's "divide and rule" strategy and a direct threat to iTunes and AppStore?

What about the fact that the European Competition Commissioner gave Steve Jobs a reality check by constraining Apple to reverse its change of TOS aimed at blocking the port of Flash application to iOS?

What about the fact that FTC constrained Apple to approve Google Voice?

What about the fact that Steve Jobs was recently ordered to testify in an ongoing antitrust lawsuit over iTunes which might very soon blow up to his face?

What about the fact that yet another investigation is around the corner over the Apple Tax and the in-app / subscription scam?

What about the fact that Apple broke its teeth trying to twist our arms (developers) to build for Apple first and Apple only?

What about the fact that we can now build apps in minutes that work on all platforms, screens and devices using Flash Platform?

What about the fact that the ban of Flash in the browser is now back firing and making Apple's devices ridiculously "has been" and isolated Apple in its corner?

What about the fact that the entire industry rallied behind Adobe?

That is what you get when you f*%ck with everyone and think you are so big that you can get away with it... Apple is big but not as big as the rest of the business and development world determined to bring it down as much for its arrogance and big mouth CEO than for its market advance or temporary dominance?

Apple is dead, long live the open web and multi screen apps.

This is a blog post I wrote on Apple's war on Flash last year:
http://applesucks.squarespace.com/blog/screw-you-apple-there-will-be-a-quarter-billion-flash-enable.html

April 19 2011 at 3:19 PM Report abuse rate up rate down Reply
adobephile

I suppose streaming implies video only and little or no interactivity via buttons (which would have of course been impractical on iOS). Video Flash is far better than no Flash at all.

April 16 2011 at 10:23 PM Report abuse rate up rate down Reply
XanMan046

About time. Better late than never. Glad Adobe finally found a solution for iPad and iPhone users.

April 16 2011 at 8:01 PM Report abuse rate up rate down Reply
Michael Ward

Adobe are doing the right thing.

If Adobe want to remain relevant, they have to embrace HTML5 and its associated technologies.

If Adobe can turn Flash in to an all-purpose Flash & HTML5 creation tool then they will sow up that market due to developer familiarity. It may be too early to go that far as the technologies are still immature, but they need to move towards these open standards. If they embrace each technology as it matures then Adobe can successfully transition themselves towards the flash plugin free world that is developing.

With enough humility, Adobe can emerge as relevant as ever without the need for the flash plugin crutch it has now. In the meantime we will have a Flash/HTML5 hybrid approach where each technology is strong.

April 16 2011 at 7:54 PM Report abuse rate up rate down Reply
mark

So they caved because it is causing them marketshare/relevance as time goes on and as more and more ipads/iphones continue to be sold.

April 16 2011 at 3:50 PM Report abuse rate up rate down Reply
1 reply to mark's comment
Chad Upton

What did they cave on? They added a protocol so their server customers could serve iOS devices, they've supported H.264 for years. I think this is a smaller win than when apple reversed their decision and allowed apps developed with third party tools (such as flash).

April 16 2011 at 11:16 PM Report abuse rate up rate down Reply
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