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iPad held 85% market share in 2010 according to ABI Research

ABI Research's 2010 analysis of the media tablet market reveals the iPad grabbed a respectable 85 percent market share. Trailing far behind the iPad was the Samsung Galaxy Tab with an eight percent market share and the Archos Internet tablets with a mere two percent market share. There three vendors accounted for 95 percent of all media tablets sold in 2010.

These figures are not surprising considering Apple's jump on the competition. Launched in early 2010, the iPad kicked off this tablet revolution and other manufacturers have struggled to catch up. According to ABI, tablets will continue to hit retail shelves in large numbers. The market research company predicts manufacturers will ship 40 to 50 million tablets worldwide in 2011.

With an increase in the number of Android tablets hitting the market and the debut of a dedicated tablet version of Android, the iPad 2 will finally have some serious competition. Though Android will make inroads into the tablet market, the iPad 2 is expected to keep the #1 spot for the next few years. Hopefully, we will get a glimpse of these industry leading sales figures later today during Apple's earnings conference call.



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ABI Research's 2010 analysis of the media tablet market reveals the iPad grabbed a respectable 85 percent market share. Trailing far...
 

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Ben

So where is the other 15%? I have never seen any other tablet besides an iPad nor ever heard of anyone considering purchasing another tablet. I've seen at least 20 iPads in the wild (cafes, airports, work, libraries, etc) so theoretically I should have also seen 3 other brands. Where are they?

April 20 2011 at 4:06 PM Report abuse rate up rate down Reply
2 replies to Ben's comment
cg0def

that's because they count the number of devices manufactured and not the number of devices that actually got sold to end users. In the case of Apple the difference isn't much but in the case of Motorola and Samsung the supply chain is so long and fat that it is light day and night. And ABI should really know better than this ...

April 20 2011 at 4:52 PM Report abuse rate up rate down Reply
TheBasicMind

Either what cg0def said or because the owners of other brands are too embarrassed to take them out with all those iPads out there.

April 21 2011 at 12:07 AM Report abuse rate up rate down Reply
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