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Local TV station visits Apple's data center

by Kelly Hodgkins Apr 24th 2011 at 2:00PM

A Fox affiliate in Charlotte, North Carolina took a closer look at Apple's new data center in the town of Maiden. The news story and accompanying video is rife with speculation about the intended usage of this 500,000 square-foot building.

Once you get past the references for Apple's supposed "Netflix-Killer" video streaming service, a rumor kicked off by analyst Peter Misek of Jefferies and Company, the video has some shots of the data center and pithy facts about the land Apple occupies.

The short video takes a quick tour of the land around the center and the extensive amount of property that Apple owns. Besides the 180 acres on which the data center sits, the Cupertino company also owns 70 acres right across the street. The data center only takes up one-third of the 180 acre plot, and with over 190 combined acres of land available, some are speculating Apple may be looking to build an East Coast campus.

Locals are certainly enthusiastic about this rumored opportunity. "I'm ready to get the phone call and to proceed with building anything they want," said Scott Millar, President of the Catawba County Economic Development Corporation. Read on to watch the video from the Charlotte news team.

[Via Apple 2.0/Fortune]



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A Fox affiliate in Charlotte, North Carolina took a closer look at Apple's new data center in the town of Maiden. The news story and...
 

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17 Comments

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bjwanlund

I went to high school in Polk County, NC, where we actually played against Maiden High in just about every athletic pursuit you can think of.

So, in light of that, color me THRILLED that Apple's really given Maiden (and all of NC for that matter) a makeover for the ages. And so, even if Apple charges a small annual fee for this service, I'd probably happily pay it because I want to support businesses that take a major chance in the state of NC.

BJ

April 26 2011 at 4:29 PM Report abuse rate up rate down Reply
KosherSalt

Wow. That was the best compilation of here-say, dodgy b-roll and voiceover work I've seen since http://www.youtube.com/watch?v=aHun58mz3vI

April 25 2011 at 8:20 AM Report abuse rate up rate down Reply
Lee

I did not see the video, but why would anyone think Apple would build a campus there? It's in the middle of nowhere. Maybe a "campus" of a couple more data centers, but not buildings full of typical Apple employees.

April 25 2011 at 7:21 AM Report abuse rate up rate down Reply
Caliban10

This report wasn't worth linking to. Stick to real news.

April 25 2011 at 5:00 AM Report abuse rate up rate down Reply
Mike

I don't know about others, but I jus followed the link and the video played fine.

Thanks TUAW for the video of some random reporter NOT visiting the datacenter but showing some video from an adjacent cemetery. Oh, and the real estate broker with his business analysis of Apple was awesome too.

April 25 2011 at 12:47 AM Report abuse rate up rate down Reply
Rob

These people are missing a crucial point about video content delivery. It does not work well when everything is served from one place. Netflix, as well as all other video content providers use content delivery networks to get their content to end users.

Apple already uses CDNs for iTunes content, downloads from their website, as well as Software Updates.

It just seems to me that if Apple was planning on doing this on their own, they would be building a few more data centers.

At most, this would be a central hub for such services, and they will continue to use CDNs to provide the final point of download / distribution.

April 25 2011 at 12:40 AM Report abuse rate up rate down Reply
Rego

I don't see any video. TUAW If you are going to post a video please convert it to an idevice friendly format or skip it!

April 24 2011 at 7:20 PM Report abuse rate up rate down Reply
bron019

I know !! I had to go to the fox news web site to wach the video. Kind of ironic that the economy center guy has a windows xp powered pc in the background

April 24 2011 at 5:14 PM Report abuse rate up rate down Reply
1 reply to bron019's comment
Scott

I thought the same thing

April 25 2011 at 12:17 AM Report abuse rate up rate down Reply
Mohammed Al-Muhaidib

Is it ironic that I can't view a video on an apple blog on my iPad?

April 24 2011 at 5:04 PM Report abuse rate up rate down Reply
3 replies to Mohammed Al-Muhaidib's comment
Steve

It's like the people involved in this story don't realise that Apple is already streaming movies and TV...?!

April 24 2011 at 4:25 PM Report abuse rate up rate down Reply
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