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Comparing Apple and RIM smartphone numbers for the past year

There's been a lot of back and forth lately about Apple and RIM and their smartphone sales -- of course, with the iPhone, Apple has laid claim on the "new and shiny" market. But RIM continues to be huge, with lots of users still stuck on the BlackBerry and its various services. Jim Dalrymple at the Loop decided to break down the numbers and see who's really selling more devices.

So what's the truth? All told, it's Apple. RIM has shipped 52.4 million devices in the last year, which is nothing to sniff at, and definitely in opposition to anyone claiming the company is washed up. But Apple edges RIM out, shipping 57.39 million iPhones. For all four quarters of the past year, save for the period between last May and June, Apple has shipped more smartphones than RIM.

Keep in mind, however, that these numbers, at least on RIM's side, are for shipped devices, not devices sold. Apple has announced that it sold 18.5 million iPhones in just the first quarter of this year, and it's likely that RIM lags behind that number a bit. Apple's pulling ahead, but there's still some competition in the smartphone market among these two.



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There's been a lot of back and forth lately about Apple and RIM and their smartphone sales -- of course, with the iPhone, Apple has...
 

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Pat

Keep in mind that it is estimated Apple is receiving about $18/month per sub from AT&T which yields about a 1 year equivalent payback on offering a two for one on a RIMM device or any other smartphone. Notice RIMM ASPs haven't fallen off a cliff because to carriers the relative value of a two for one is there because they don't share revenues. Apple's declining revenue per device won't be noticable in stores as they become available at all carriers, it will come as the revenue share they charged initial carriers for exclusivity fade away.

April 25 2011 at 11:43 PM Report abuse rate up rate down Reply
Tom

Also note "selling" for RIM - how many handsets were on a BOGOF or similar offer? Reduced price vs full price?
And what is really a smartphone for RIM or Nokia these days?

April 25 2011 at 5:55 PM Report abuse rate up rate down Reply
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