Mario clone in App Store, place your bets for how long (Update: It's gone)

And, she's a gone

The sure thing is that Apple are taking care of their interests:
My first submission of a game called 'iPhone 5 Stars' was rejected because it contains Apple product name...
Renaming it to '5 Stars' solved the issue, and the game was a live in about 2 hours.
http://itunes.apple.com/us/app/5-stars/id431945200?mt=8&ls=1#

It has been removed from the App Store

I suspect 99% of the App approval process is now automated.

Apple have become a victim of their own marketing. By proclaiming the App Store is a curated platform, they've given the impression that each app is hand picked and approved by Apple. This may have been true in the early days, but now apps are fed through an automated process that tests and looks for key items. This is how Smuggle Truck no doubt got approved on the second pass.

With regards to this app ,and others that infringe or come close to infringing on existing IPs, Apple seems to passively police the App Store, leaving IP holders to hunt down infringers and bring it to Apples attention, the way it should be.

I've lost count of the number of Apps I've seen in the store that infringe or come close to infringing IPs, that have been up for months or years because the IP holder has not yet spotted them.

Then there's apps that are related to or derivative works based on an IP (e.g. guides and cheats apps for games), and I often look at the developer and think "hmm do you have the rights to use that IP?"

And now its gone!

Ok, I downloaded it and it's awful lol. It's unplayable. Watch the video, save a dollar.

I searched for it and couldn't find it. What's the name it's under?

LIFES, classic.

Seriously, How could this ever get through approval.

I had seen the screenshots but hadn't seen the video. That's crazy that they ripped off the music too!

Also, reporting it isn't the problem; if anything, this might bring it to Apple's attention faster and it'll be removed quicker. With that being said, if—and this is like saying that a meteor, a tornado, and lightning will hit you simultaneously—Nintendo ever released any of the original Super Mario Bros. games for iOS, it would be an instant buy for me, even if they were expensive.