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DigiTimes: Amazon to unveil tablet to compete with iPad later this year

DigiTimes is reporting that its sources have confirmed that Quanta has received OEM orders from Amazon to begin building a tablet computer. Though details are scarce, Amazon's iPad competitor will reportedly feature a multitouch screen from E Ink Holdings and Fringe Field Switching (FFS) technology. Quanta will reportedly produce up to 800,000 units of the tablet per month and could begin shipping it as early as the second half of this year.

Since the iPad was unveiled a little over a year ago, there hasn't been a tablet that's even come close to matching its popularity. Many in the industry had high hopes for Motorola's Xoom, but sales have continued to disappoint. If anyone could take on the iPad, it just might be Amazon. Their Kindle e-book reader is widely popular in America and Europe, and if they decide to offer a full-fledged "Kindle tablet," they would at least have the brand-name recognition going for them.

[via Engadget]



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DigiTimes is reporting that its sources have confirmed that Quanta has received OEM orders from Amazon to begin building a tablet...
 

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misterlevitan

More competition, the better. Bring it on, Amazon.

May 04 2011 at 11:09 PM Report abuse rate up rate down Reply
glad

bring it on!!!

May 04 2011 at 10:15 AM Report abuse rate up rate down Reply
anogee

O.K. here is the question that all these tablet-want-to-be's have to answer before they will start getting sales. Apple created the iPad, it has the most applications, the most accessories, and by everyone's reviews, its a great device at a reasonable price.

So the question ISN'T why should I buy the Amazon tablet. No, the question is why shouldn't I buy the Apple iPad? Other tablets seem to believe that if they are as good as an iPad, everyone will buy them, but not true. An iPad is no-risk, all these others involve some risk, so a copy tablet must be so fantastic where people will be willing to risk the purchase and that just hasn't happened. Until then, tell me why I shouldn't buy an iPad, not why I should buy these others.

May 03 2011 at 9:43 PM Report abuse rate up rate down Reply
shen

Wouldn't Amazon be better off holding the ground they have rather than leaving to fight Apple on their home turf?

I would think the better approach would be to bring the kindle price down to 30-40 dollars and flood the market. Get everyone and their grandma on the Amazon DRM and then let them read the books on ipad, ipods, kindles, whatever. Just get iBooks buried and B&N out of the market and you have a win. Why fight Apple where they have the advantage?

May 03 2011 at 9:17 PM Report abuse rate up rate down Reply
mkvirt

"If anyone could take on the iPad, it just might be Amazon."

you mean, because Amazon is known for being an innovative technology design and manufacturing corporation? you might as well say that Vizio can take on the iPad because they have billions of potential cheap laborers and sell hundreds of thousands of cheap TVs.

you're comparing Apple to oranges...

May 03 2011 at 8:54 PM Report abuse rate up rate down Reply
1 reply to mkvirt's comment
Pusta

They do have a tight ecosystem setup however. Music, app store, books, Amazon has it all in one place like Apple. Might not be a bad deal.

May 03 2011 at 9:57 PM Report abuse rate up rate down Reply
alansky

Jeff Bezos is a smart guy and Amazon is a good company. But the difference between an iPad and a Kindle is like the difference between a car and a bicycle. If Amazon can pull it off, more power to them; but I'll believe it when I see it.

May 03 2011 at 8:47 PM Report abuse rate up rate down Reply
DotComCTO

From a tech perspective, it makes some sense. Amazon already has a marketplace for books, music, movies/TV, a cloud-based music repository (that they did without the blessing of the industry) and an Android app marketplace. They have a robust (well - when it doesn't crash), global infrastructure that includes billing mechanisms. So, technically speaking, they have all the elements necessary to compete with Apple with a tablet.

That said, if I were Amazon, I'd sooner partner with some other company to build a tightly integrated tablet experience. That would leverage Amazon's marketplace capabilities (including hardware sales/distribution) with the actual hardware development coming from some other big industry name.

I'm not sure if it'll be "too little, too late" for Amazon, but out of anyone else out there, they do have all the other marketplace expertise in place already. The big question is how will Amazon distinguish themselves from Apple. You can't win by introducing another "me too" product.

May 03 2011 at 8:22 PM Report abuse rate up rate down Reply
Shawn

Safe to file this one under "no duh!". The appstore, the cloud player, the nook getting froyo? The next kindle will be a tablet. Amazon really wants to take this on and be more than just the best 'non-iPad' tablet? Find a way to offer a full color/multitouch screen AND the eInk screen for kindle reading.

May 03 2011 at 8:18 PM Report abuse rate up rate down Reply
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