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15% of mobile apps launched while offline

Real-time analytics firm Localytics has issued a report that says 15 percent of all mobile apps are launched while the device they are running on is offline. That's a clear sign that developers would be serving their users better if they built "offline" modes into more apps, according to Ryan Kim of GigaOm. After all, while wireless networks are expanding all the time in the form of 3G, 4G and Wi-Fi, there are still many places where you can't get connected (like in a subway).

Kim is correct is his assertion that developers should keep lack of a connection in mind and build in offline modes to their apps. This is especially true for mapping applications. I travel to foreign countries a lot, and there isn't a better example of when you need access to maps then when traveling internationally. But if you don't want to pay international data fees, you're stuck with using your iPhone or iPad in Wi-Fi zones. This is why I've always been an advocate of aggressive map caching, or even building a feature into the Google Maps app that allows users to download complete tile packs of cities so that they have access to maps when not on a data network.

But Kim makes another excellent argument for offline mode in apps: As a developer you want users to be as engaged with your app as possible. Adding Instapaper-like features (essentially saving content offline) or more aggressive caching to your apps would allow users to use them to some degree even when not connected to a network, rather than getting a useless login screen.

Localytics used its proprietary product to come up with the numbers for offline data use on iOS, Android, BlackBerry and Windows Phone 7 devices by comparing the time difference between when an app was opened and when its analytics data was uploaded to their servers.



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Real-time analytics firm Localytics has issued a report that says 15 percent of all mobile apps are launched while the device they are...
 

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leac.anubis

I agree that having a data connection when abroad its a huge problem. The iPhone is carrier locked so yo cant buy a cheap pre-paid Sim card for the data, and even if it wasn't, you might travel to many countries specially if you are in Europe. I am going to travel soon, and I am worried that the trip would be more fun with all the iPhone apps, not just maps, but restaurants, and specially google translate, the only good use for that app is when you are abroad, but if you don´t have data, which you probably won´t.

I really hope that developers start building apps with offline mode, and is not just when you are on the subway, or traveling, maybe you have an ipod touch or an ipad sans 3g

May 11 2011 at 2:33 PM Report abuse rate up rate down Reply
Kelmon

International roaming is definitely an issue but I can't even depend on a data network connection in the UK where my iPhone is under contract. It is not unusual to either have no network connection or for the data connection not to be backed up with any bandwidth ("Server stopped responding"). This is with Orange and I will be leaving them this month for being basically useless.

May 11 2011 at 9:25 AM Report abuse rate up rate down Reply
Mark

I recently spent a couple weeks overseas and found that caching maps on the iPhone's Google Maps app worked fairly well. I would pan & zoom all over the area I planned on going, and for the most part, I was able to pull up the maps that I needed.

That being said, occassionally the maps would just crap out and I wouldn't be able to access an area I was able to only recently. But it worked better than the CityMaps2Go iPad/iPhone app, which had poorly detailed maps and long load times.

I thought about international roaming or one of those international Mi Fi rentals, but the rates were just too high for my casual purposes (maps, email, Twitter, etc.). In the end I really only missed out on the chance to check in on FourSquare in various exotic places and live tweet my vacation, which I'm totally OK with.

May 11 2011 at 9:07 AM Report abuse rate up rate down Reply
uzerzero

With more and more mobile providers shifting towards capped data rates, offline modes are also necessary to keep under the limit. I was in Chicago last summer a few months after I got my first iPhone and I was 500 KB away from going over my 200 MB cap because I was constantly using Google Maps to find where something was.

And yeah, the international roaming charges are ridiculous. I got a text from AT&T when I was in the Philippines that said "international data roaming charges are $24.99/KB". Thank goodness for the airplane toggle.

May 11 2011 at 8:19 AM Report abuse rate up rate down Reply
Liam

Great. just seen Woking on the map. trying to get over someone who lives there : but anyway, I always launch facebook while "offline" i don't know why. maybe im just dumb?

May 10 2011 at 11:47 PM Report abuse rate up rate down Reply
rdsquared

If you're looking for a great way to store maps on your iPhone and access them even without a network connection, The Cartographer App is a good one that links with your Google My Maps. I'm not affiliated in any way with this app or company, just a fan of the developer and the app.

May 10 2011 at 11:47 PM Report abuse rate up rate down Reply
Will

yes app devs should think about offline use, but the mobile companies need to get international roaming rates figured out. Most of the time that I have data off it is because I am in some another country and don't want to pay 2 zillion dollars to find a nearby restaurant review.

May 10 2011 at 9:39 PM Report abuse rate up rate down Reply
frank.lowney

I have an iPad 2 with both WiFi and 3G cellular but no cellular account so far. I have noticed that it sometimes takes a while to discover and join a WiFi network -- so long that I'm prompted to get cellular service.

This makes me wonder what will happen when I do get cellular service. Will my iPad jump to the erroneous conclusion that there is no WiFi and start burning my cel minutes?

May 10 2011 at 7:16 PM Report abuse rate up rate down Reply
2 replies to frank.lowney's comment
dorjesyber

You may wish to disable

May 10 2011 at 9:21 PM Report abuse rate up rate down Reply
dorjesyber

Sigh... Miss clicked the comment button while trying to turn off the email me check box. Ended up begin bad placement on iPad landscape, at this zoom, with keyboard on screen.... Oh well.

You may want to try disabling the 3G in the settings as a matter of course and only turn it on when you really need it. Annoying yes, but it may pay to be proactive. Personally I just got a WiFi only and assumed I'd use something like a MiFi or other portable 3G or 4G external reciver if I ever wanted that. Saved on having to decided between CDMA or GSM.

May 10 2011 at 9:28 PM Report abuse rate up rate down Reply
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