iPad usage survey shows Web browsing still primary tablet timesink

Silicon Alley Insider has posted a chart showing the comparative results of reported iPad usage from November 2010 to the current month of May 2011. As you can see from the chart above, an overwhelming amount of people spend a majority of their time on Apple's tablet surfing the Web -- most of those people presumably using Safari to do so.

After Web browsing, which came in at 36%, emailing, Facebook and Twitter usage on the iPad came in second place at 23%. Social networking was followed by "other app" usage at 21%, and after that, watching videos and gaming virtually tied at around 14.5% each. The results from this informal poll show that the iPad is still primarily a consumption device as opposed to a creation device, but with apps like iMovie and GarageBand for iPad, not to mention all of the other ways iPads are being used to create content rather than just watching it, that could be changing quickly.

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Source: http://www.businessinsider.com/chart-of-the-day-ipad-app-201…

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Silicon Alley Insider has posted a chart showing the comparative results of reported iPad usage from November 2010 to the current...

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jay

Is anyone else confused as to how the may charts add up to 110%? At least do a basic math check before publishing something :)

May 11 2011 at 3:19 PM Report abuse Permalink rate up rate down Reply

Atm

Um, the red bars add up to 109%. How does that happen? Looks like some shoddy data crunching to me.

May 11 2011 at 9:27 AM Report abuse Permalink rate up rate down Reply

Colman

Most (all?) computers are primarily consumption devices. Humans generally consume more information than they produce.

May 11 2011 at 7:32 AM Report abuse Permalink rate up rate down Reply

Gilles

My wife asks me to tell you that she uses her iPad to paint with Brushes and a MacBook Air for everything else.

May 10 2011 at 9:16 PM Report abuse Permalink rate up rate down Reply

Gilles

I use my iPad to buy and read digital books (a MacBook Air 11" for all the rest).

May 10 2011 at 9:12 PM Report abuse Permalink rate up rate down Reply

fnord

Uh, Facebook *is* a web app? Hello? There isn't even an official iPad app for it... I realize that Friendly exists, but still.... It's web browsing.

May 10 2011 at 8:58 PM Report abuse Permalink rate up rate down Reply

Kevin Weel

I would be interested in seeing how much the web browsing statistic would be effected by an official Facebook application.

May 10 2011 at 8:57 PM Report abuse Permalink rate up rate down Reply

woebot

Sure, but the numbers are probably about the same for the average home PC as well. You don't need quad-core processors for browsing the web, reading email, social networking, etc., and that's what most people do now, regardless of the device/computer. That's why iPads are flying off the shelves.

May 10 2011 at 8:48 PM Report abuse Permalink rate up rate down Reply

ericdano

Yup. That and Reeder (RSS Feed app). And Email.

May 10 2011 at 8:32 PM Report abuse Permalink rate up rate down Reply

Griffter911

Is this real? I think I have used my web browser on my iPad twice.

May 10 2011 at 8:27 PM Report abuse Permalink rate up rate down Reply