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Don't blame iPad for PC sales stagnation, says NPD

iPad: it's not my fault...A new study released by the NPD Group on Tuesday suggests a recent decline in personal computer shipments can't be blamed on the iPad. NPD's results contradict conventional wisdom, which assumed shiny new gadgets like Apple's iPad were eroding the PC market.

According to NPD's figures, a significant majority of iPad owners never had plans to buy a PC. Only 14 percent of the study's "early adopters," or customers who bought the iPad more than six months ago, chose the Apple tablet instead of a personal computer. For the 2010 holiday quarter, just 12 percent of the surveyed iPad owners ditched intentions to buy a PC. According to Stephen Baker, vice president of industry analysis at NPD, the iPad's cannibalization of the computer market continues to drop.

Last month, reports from Gartner Inc. and International Data Corp. (IDC) revealed the first decline in PC sales in six quarters. Many analysts leaped to the conclusion that Apple's iPad was chewing into the PC market.

Contrary to this popular belief, NPD's report suggests the iPad is simply adding billions of dollars in additional revenue for the technology sector. More than 75 percent of iPad owners told NPD they bought the device with no intention of buying anything else, dispelling the myth that Apple's tablet is significantly disrupting other technology markets. Instead, NPD suggests the PC market is seeing a cooling trend following a surge of sales related to the introduction of affordable netbooks and the release of Windows 7.

"The conventional wisdom that says tablet sales are eating into low-priced notebooks is most assuredly incorrect," says Baker. "The explosion of computer sales when Windows 7 launched, as well as the huge increase in netbook sales at that time, are much more to blame for weak consumer PC sales growth than the iPad."



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A new study released by the NPD Group on Tuesday suggests a recent decline in personal computer shipments can't be blamed on the iPad....
 

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Bxguy

It seems to me that the questions asked missed the point.
In our family we now have 3 ipads. Our old Windows XP PC is only used for quicken and I see no reason to replace or upgrade it.
No we never considered buying a PC instead of an iPad, however judging by the way we use the iPads, we would almost certainly have purchased at least one maybe 2 more laptops if the iPad had not existed.
How do you count that?

May 12 2011 at 12:32 PM Report abuse rate up rate down Reply
beszantenterprises

That's the PC's problem, maybe if they kept up with the times, had faster processing systems and were more compact and transportable they would still be a hot selling item but instead they are just lagging behind Apple's ever growing and innovative company.
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May 12 2011 at 1:56 AM Report abuse rate up rate down Reply
Kenny

It sounds to me like your main claim contradicts the study. If 14% of purchasers of iPads would have bought a computer instead, then doesn't that mean that it *did* eat into computer sales? If 10 million people bought iPads, and 1.4 million of them would have bought PC sales, and if PC sales fell by about a million (according to the link in the post) then it looks like iPads really do explain the decline.

May 12 2011 at 12:01 AM Report abuse rate up rate down Reply
Mios

NPD is wrong!

May 11 2011 at 8:22 PM Report abuse rate up rate down Reply
glad

I bought a netbook ( asus 701) and despite all the hype it sucked and would never buy one again. The iPhone does more than my netbook could do as for the iPad2 well simply nothing can touch it.

May 11 2011 at 7:00 PM Report abuse rate up rate down Reply
Karl

Most of my netbook-owning friends (and myself) had no intention of buying a netbook either, as they didn't exist. Once we saw how small & light & cheap they were, we bought them.

Fast forward a couple years: Swap iPad into the same "didn't need it till we saw it in action" role, only better.

(my netbook never got used as much as I thought it would, but my girlfriend's iPad has *replaced* her computer. (almost--damn iTunes syncing)).

May 11 2011 at 5:24 PM Report abuse rate up rate down Reply
2 replies to Karl's comment
hfwbr

I'm always amazed at these reports of people supplanting, not supplementing, their computer use with iPads. The apps are too dissimilar. iPad apps seem to be roughly midway between Mac and iPhone apps, and are often virtually little more than iPhone apps for the larger screen.

May 12 2011 at 3:15 AM Report abuse rate up rate down Reply
Karl

Why amazed? If you *don't* work with computers for a living, there's a good chance your *home* computer use amounted to very little more than:

- Email
- Browsing, Facebook, YouTube
- Occasional documents and spreadsheets
- Music

(With the iPad she's actually doing *more* than she ever did with the PC.)

May 12 2011 at 11:59 AM Report abuse rate up rate down Reply
Brent

The tough thing about this argument is that most customers don't have the discretionary income that they can easily afford to have both. Surely, the iPad is pumping money into the technology industry that would have otherwise not been spent on a technology product, but for the average person there is some sacrifice being made to purchase a $500+ product. I personally prefer the iPad over a netbook because the keyboard and touchpad are so crammed together on netbooks that they are cumbersome to use. I also like the iPad's long battery life which even though I haven't necessarily needed it, there's still that peace of mind that I can use the thing for several hours without having to worry about the battery running down. The one area where I think netbooks would be preferable is writing/editing documents because you have a keyboard. Programming doesn't work on either because you need screen real estate.

May 11 2011 at 3:43 PM Report abuse rate up rate down Reply
CVScience

What font are you using in the bubble?

May 11 2011 at 3:12 PM Report abuse rate up rate down Reply
2 replies to CVScience's comment
SIP

Try Monaco

May 11 2011 at 10:00 PM Report abuse rate up rate down Reply
hfwbr

@SIP: Sounds like you're a longtime Mac user. A more recent one might have said Lucida Console.

May 12 2011 at 3:22 AM Report abuse rate up rate down Reply
Dan

"More than 75% of iPad owners told NPD they bought the device with no intention of buying anything else"

I think that statement should be caveated by the question... If the iPad did not exist, would these same people not have purchased a computer instead?

May 11 2011 at 3:03 PM Report abuse rate up rate down Reply
1 reply to Dan's comment
Shawn

Good point. My personal opinion is that they would not have, or possibly an iPod touch or Kindle/nook/etc

May 11 2011 at 3:30 PM Report abuse rate up rate down Reply
Level 5

For quick browsing, nothing beats an iPad (or any tablet really). Instant on, the browser's fast, it's super light, super small and the battery lasts a LONG effing time. The closest full system that could come close to comparing is the MBA, which starts at 2x the cheapest iPad. For basic tasks like web, e-mail, FB, and even video chat, there's pretty much no reason not to hit up a tablet. The pick-up/put-down nature is untouchable, even compared to instant-on notebooks.

May 11 2011 at 2:47 PM Report abuse rate up rate down Reply
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