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Book publishers fight the one-screen problem

Publishers of ebooks are meeting this week at the World e-Reading Congress, and a site called the Bookseller has an interesting writeup of one of the issues being discussed there: Whether the book market can compete with, of all things, Angry Birds. Apple's iPad has become, publishers say, a "one-screen" device, and that's led to a one-screen problem. Ebooks and other traditional media are now competing, on a 1:1 ratio, for time that could also be spent using apps and games. Book publishing, one of the panelists says, finds itself "competing vertically and horizontally against all other media."

That's an interesting take on the subject, and sure, you could argue that since your books and video games are now basically running on the same devices, the competition could be a little more direct than it's been before. But to some extent, this is much ado over little to nothing -- books have always "competed" with other forms of entertainment, and in many cases they've not only survived but come out on top. Just because opening a book now consists of launching iBooks, the Kindle app or another ebook reading app doesn't mean the rules have changed all that much.

Sara Lloyd from Pan Macmillan, puts a good final word on the subject: "We have just been constrained by book covers, but we can now evolve further. The only difference now is that we won't always make things that look like books." That's the key here -- instead of viewing other apps on the iPad as competition for the old forms of book sales, it's probably time to start looking at how that form of media can evolve as well.



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Publishers of ebooks are meeting this week at the World e-Reading Congress, and a site called the Bookseller has an interesting...
 

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dorjesyber

I guess I've never been a very big book/novel reader. Very rarely have I sat down with something akin to full novel and read it cover to cover. If I'm anything I'm more like an old-timy radio junkie. I much prefer audio renditions while I read more dry technical material or play games.

I used to hook digitized articles into my Mac's speech synthesis fictions back in college do my first "read" by ear.

Old habits die hard so I am only now picking up more digital reading material. Hard to say if I like it better. Although I do like reading more techical information on my iPad give the highlighting annotation abilities of many PDF reader Apps. It's making reading and processing Common Core US education standards far more enjoyable then going over it print out, a box of highlighters, and a pad of sticy notes. Next "big read" will be the OSX service and server course books.

May 14 2011 at 2:19 PM Report abuse rate up rate down Reply
Thom

Until the iPad has a dual LCD / e-ink display I will never see it as viable competition to dedicated e-reader units. I read blogs everyday, but my eyes definitely feel it at the end of the day (though F.lux helps!). I love my Kindle. I purchased it when I graduated from college, hoping to finally get around to all the pleasure reading I had been missing out on. I've read dozens of books on it already. Maybe color e-ink will get up to par with LCD, maybe the other way around. Get on it engineers!

May 14 2011 at 1:20 PM Report abuse rate up rate down Reply
1 reply to Thom's comment
Robert

Agreed. The Kindle is a superior reading device. I'd rather read on my wife's Kindle anytime.

May 15 2011 at 3:15 PM Report abuse rate up rate down Reply
adobephile

Bunch of lazy bums.

So make the books more compelling, better quality writing on more pertinent subjects, etc. Embrace this new technology instead of ranting about it. Do your book publishing better in this digital age, and perhaps you won't become extinct.

May 14 2011 at 12:08 PM Report abuse rate up rate down Reply
Robert

Yeah, we've always had a television or laptop available as a distraction to reading but things have changed. In the old days, if I wanted to read uninterupted I'd take my book to a quiet room or go sit on the back deck. Now, I may be sitting on my lawn chair with every intent on finishing my book...right after I check the latest headlines from Drudge, hey, who won the game last night, what? a video of sealteam 6 in action!

Reading a book is the mental equivalent of going to the gym and working out. It takes discipline and focus. That's why gyms don't put cushy chairs anywhere.

May 14 2011 at 11:09 AM Report abuse rate up rate down Reply
Gk

What a whining bunch.

So before the problem was they were separate things: people had to take the time to go to libraries, to bookstores or at least their bookshelf to get the book.

But now the problem is books right there on hand in the same device people use for many other things?

There's something broken in their logic IMHO.

May 14 2011 at 7:54 AM Report abuse rate up rate down Reply
MH

I think they are over thinking it. I may sit down at home and read on my iPad. The TV is in the same room.

When I have had enough of reading I may turn on the TV or go and browse using my iPad or Mac. This behaviour has not change because I have an iPad. It is the same if I am reading a paper book.

The only change to how I read if I am using the iPad is where I do it in public. I do not take it out on the Tube or on a Train, or where I think it is a bad idea due to getting mugged. So in some cases my reading has decreased..

May 14 2011 at 4:11 AM Report abuse rate up rate down Reply
clasqm

So what they are saying is that before the iDevices came out, people used to play video games and read books simultaneously?

I don't think so.

May 14 2011 at 2:59 AM Report abuse rate up rate down Reply
Isaac Church

For what it's worth I've found myself doing MORE reading since getting an iPad. It just makes it easier to do.

May 14 2011 at 2:19 AM Report abuse rate up rate down Reply
Chris Aubeck

When I want to read without distractions I leave the iPad at home and take out the Kindle. Till my kindle arrived I was reading maybe 1 in 5 of the books I bought, and now have 90 vying for my attention.

May 14 2011 at 1:56 AM Report abuse rate up rate down Reply
Robert

I think the book publishers have every right to be afraid. i bought my ipad with the main focus to use it as a book consumption device. However, nine times out of ten, I ended up reading my favorite blogs or watching Hulu instead. I didn't really read any more books after the purchase of my ipad than I did before.

Although, in my view, the state of the art is not ready for books yet. The combination of LED backlighting and inability to get tiny print real sharp like in magazines is a downer.

May 14 2011 at 12:22 AM Report abuse rate up rate down Reply
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