Skip to Content

Fortune's 'Inside Apple' article lands on Kindle Top 10 Bestseller list

I write for an Apple-centric site, so I know how much people love any information they can get about Apple. Even so, I never thought such information would land on Amazon's Kindle Bestseller list, but that's exactly what happened this week.

Earlier this month, we told you about Adam Lashinsky's "Inside Apple" article for Fortune. In the article, Lashinsky relays several previously-untold Steve Jobs anecdotes and Apple company traditions. However, it was only available to subscribers of Fortune magazine and wasn't posted on the company's website. Non-subscribers could also buy the iPad edition of the magazine for US$4.99. However, in an interesting (and calculated) move, Fortune also decided to sell the article for $0.99 on the Kindle store. This resulted in a single article landing on the Top 10 Paid Bestseller list among books, like Eric Larson's In the Garden of Beasts and James Patterson's 10th Anniversary.

Some people's take on this is that publishers have found a new revenue source for full-featured journalism stories. I think that's doubtful. No one is going to start paying per-article for news, no matter what the length of the article. Instead, I think this just shows how enamored our culture is with Apple products and Steve Jobs. Many people want any information they can get about Apple, and lots of them are willing to pay for it. No wonder Apple has become the most valuable brand in the world.



Categories

Apple

I write for an Apple-centric site, so I know how much people love any information they can get about Apple. Even so, I never thought...
 

Add a Comment

*0 / 3000 Character Maximum Comment Moderation Enabled. Your comment will appear after it is cleared by an editor.

11 Comments

Filter by:
Saurabh

Seriously? The writer doesn't see individual journalistic articles with exclusive information selling for digital devices? Lots of other 'apples' in the news garden, watch your own space I guess :)

May 16 2011 at 3:30 PM Report abuse rate up rate down Reply
Shawn King

The article's author writes, "Even so, I never thought such information would land on Amazon's Kindle Bestseller list"

Lots of books about Apple/Steve Jobs have made many best sellers's lists, including Amazon's, over the years. This article appearing there is not unusual.

"No one is going to start paying per-article for news, no matter what the length of the article." It remains to be seen but as you said yourself, there was "news" in this article and people paid for it. I'd be willing a lot of people were like me - they didn't want to go through whatever hassle they perceived in getting the hard copy of the magazine and this provided an easy way to get the information.

I also agree with sami and david that Fortune blew their opportunity here by making the article not even worth the 99 cents they charged. I certainly won't buy another Fortune article based on this concept.

May 16 2011 at 3:26 PM Report abuse rate up rate down Reply
punkassjim

It likely only made it to the best seller list because John Gruber linked to it. In just one afternoon of linking to that article, John made $91 in affiliate-link kickbacks. From a 99¢ item, yeah, he's definitely why it's on the bestseller list.

May 16 2011 at 11:15 AM Report abuse rate up rate down Reply
2 replies to punkassjim's comment
Shawn King

LOL You subscribe *way* too much to Gruber linking to the article and ignore the *hundreds* of other web sites, many of them much bigger than Gruber's, who did the same thing.

May 16 2011 at 3:19 PM Report abuse rate up rate down Reply
punkassjim

Point taken, but do you have stats for who actually turned out sales from those other sites? He posted to twitter that he had made $91 in affiliate-link sales that afternoon, which amounts to about 1,230 sales. From what I know about kindle periodical sales (and the like), that's a vast uptick in the one-day purchases for any one such product, let alone from one editorial mention on a single website.

It was mentioned in a lot of places, yes, including some sites with greater reach. However, DF's core readership really seems heavily self-selected for folks who a) will readily part with actual money for things, and b) tend to align pretty closely with Gruber's tastes and interests. The same can't be said of many other wide-audience tech websites.

May 16 2011 at 5:36 PM Report abuse rate up rate down Reply
The Amazing Rando

I'm sure nobody wants to pay for stuff they can get for free on line. I mean, take music for instance. The idea that Apple can charge 99 cents in the iTunes music store for . . . .

Um . . . .

May 16 2011 at 7:53 AM Report abuse rate up rate down Reply
rogers

Your lucky 99c readers should note that this price becomes $2.99 outside the US.

May 16 2011 at 5:07 AM Report abuse rate up rate down Reply
david

I paid the $.99. Not really worth it because all the synopsis had all the info.

May 16 2011 at 4:42 AM Report abuse rate up rate down Reply
sami

This is the first and last time I'm buying a single article like that. I loved the article "Inside Apple" but no way it's worth €1 for a less than 10min read. They shouldn't have priced the article at all. Stephen Fry did a wonderful series which was free. I would've paid €1 for that but this? Totally dissapointed. Most of the article was already posted all over the internet and the full article only had a few extra paragraphs!

May 16 2011 at 4:17 AM Report abuse rate up rate down Reply
Alfred Lo

I wonder if Steve Ballmer had $0.99 spare after last week's Skype transaction to buy the article.

May 16 2011 at 3:07 AM Report abuse rate up rate down Reply
mulderc

I think there might be a nice revenu stream from 0.99 articles on Kindle, assuming you can't just scrap it easily from the web.

Long form articles (ones longer than the inside apple one) would be a great addition to the Kindle library.

For example The Economist often does special reports, quarterly reports, and briefings that would be wonderful have to in a nice convient to read formate. Sure you could subscribe to the economist, but i bet there are tons of people who dont but would still buy the Technology Quarterly for a couple bucks.

May 16 2011 at 12:36 AM Report abuse rate up rate down Reply
Buy an ad here

Tweets

© 2012 AOL Inc. All Rights Reserved.