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PBS releases children's iPad app, interesting usage stats

Last week PBS released its free PBS KIDS Video for iPad app. The app features more than 1000 videos from over a dozen PBS KIDS and PBS KIDS GO! series, including Sesame Street, The Cat in the Hat Knows a Lot About That, and Super WHY! The app itself was purposefully designed so that young kids could easily navigate it. Videos can be watched anywhere in the US with a Wi-Fi or 3G connection, and the app also features local PBS station TV schedules, a TV series' intended age and learning goals, and social network sharing.

The app is sure to be a hit with kids and parents alike, but what I found most interesting about PBS KIDS Video for iPad were the usage stats in the associated press release. A recent PBS survey about how kids and parents interact with the iPad revealed that 70 percent of parents reported allowing their children to use their iPad. Each iPad, on average, contained eight apps specifically downloaded for their kids. Furthermore, 40 percent of the parents surveyed said their children played on the iPad at least once a day, but their children's daily iPad "playing" wasn't only for entertainment apps. A full 90 percent of parents said that "educational value" was the most important criteria when choosing an app for their kids.



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Last week PBS released its free PBS KIDS Video for iPad app. The app features more than 1000 videos from over a dozen PBS KIDS and PBS...
 

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Ed Gray

The PBS Kids web site is very well done and it looks like they have taken that content and adopted it to the iPad interface which is much more natural and intuitive than a keyboard and mouse.

I would have my child actively engage with the iPad rather than passively watch television, although, shows like Super Why attempt to engage children by asking them questions and giving them a chance to answer on their own.

The iPad can be an excellent educational tool while also keeping the kids occupied while waiting at an restaurant.

May 16 2011 at 10:03 AM Report abuse rate up rate down Reply
SIP

My 3+ years old granddaughter learned to use my iPhone when she was less than 18-months old and has had an iPod for well over a year, and uses my iPad everyday.

Most kids are now "21st century kids". The question is how much we allow them to use technology as a learning aid. Most young adults can't do simple calculations (add, subtract, divide, multiply) without using a calculator, and I can still do it in my head while they're pounding away at the keys.

May 16 2011 at 6:13 AM Report abuse rate up rate down Reply
robogobo

Of course, true or no, parents will say the iPad is for educational value to avoid the electronic babysitter stigma that went along with TV. See also: contains 5% real juice, organic, all-natural and USRDA values plastered on foods that have preservatives and corn syrup in the fine print.

May 16 2011 at 5:44 AM Report abuse rate up rate down Reply
Cy Starkman

Interesting indeed.

If you want to see an excellent app, look at "intro to letters".

May 16 2011 at 3:09 AM Report abuse rate up rate down Reply
zini

your article claims this app works anywhere... but it does not seem to be working for me. I'm in Europe. I was very psyched to read that this app works anywhere.... but here I sit and watch it Loading... Loading.. Loading.....

please get your facts right, TUAW.

May 16 2011 at 3:06 AM Report abuse rate up rate down Reply
3 replies to zini's comment
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