T-Mobile ad illustrates Angry Birds' immense popularity
One app that has grown from an iPhone hit to a worldwide phenomenon is Rovio Mobile's Angry Birds. Whether you're a fan of knocking over pigs and structures by flinging birds, or go berserk when you hear the Angry Birds theme music, you have to admit that the popularity of what was originally a simple iOS game it pretty amazing. Now T-Mobile is capitalizing on Angry Birds fever with a clever YouTube video titled Angry Birds Live.
A human-scaled mockup of the Angry Birds world was created in a square in Barcelona, with lucky participants using the game on a smartphone to launch birds on their castle-smashing journey. It includes authentic sounds effects and exploding pigs, and was obviously popular judging from the size of the crowd that appears.
The ad isn't iPhone-specific, noting that T-Mobile has the "widest range of smartphones," but the carrier does sell the iPhone outside of the U.S. and the game got its start on iOS. With that, we present to you Angry Birds Live in all of its glory:
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T-Mobile is capitalizing on Angry Birds fever with a clever YouTube video titled Angry Birds Live
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Love the game, this commercial is awesome and pretty funny. If all marketing (and political) commercials where this fun.
June 12 2011 at 8:33 AM Report abuse Permalink rate up rate down ReplyIt's ALL staged, but who cares? This is the awesome-ist thing I've seen all week!
June 11 2011 at 10:38 AM Report abuse Permalink rate up rate down ReplyHow awesome is that?!? I loved the live band playing the theme song! Not sure how long I would have liked it, but still...cool!
June 10 2011 at 7:01 PM Report abuse Permalink rate up rate down ReplyI am one of the few who didn't really find Angry Birds to be all that fun or addicting... but I'll be damned if this isn't one of the most impressive things I've seen in a while.
It's hard to tell how much of it is real, or if anything was staged for the commercial, but it looks reasonably convincing, and would make a great advertisement.
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