Ad network revenue shows iOS and Android are almost tied
A monthly report from Mobile ad network Millennial Media paints a familiar picture of the smartphone market. According to impressions data, the iPhone is the top individual phone on the ad network, while the iPad is on the rise with a 29% jump in impressions from last month. Apple was the top manufacturer with a 30% impression share.
On a platform basis, Android was the leading smartphone OS with a 53% impression share, while iOS was a distant second with a 27% impression share. Rounding out the platform listing is RIM at 17%, Symbian at 2% and Windows Phone 7 at 1%.This impressions data reflects the number of times an ad is viewed.
Ad revenue from apps paints a different picture than the impressions data. In ad revenue, iOS and Android are neck and neck. iOS had a slight lead with 45% share, while Android had a 43% share. RIM grabbed 9% of ad revenue, while the remaining 3% is picked up by other platforms.
iOS is holding a slight lead over Android, but the green robot is closing in fast. In April, iOS was at 50% and Android was trailing with a 39% share. In May, that gap narrowed, and the two platforms may trade places in June.
A monthly report from Mobile ad network Millennial Media paints a familiar picture of the smartphone market. According to impressions...
Deals of the Daymore deals
Software Updatesmore updates
- Evernote introduces reminders to Mac, iOS apps
- Poser 10 and Poser Pro 2014 available, bringing new characters, physics and more
- Agile Partners releases Lick of the Day 2.0
- Google announces new Hangout app to hit iOS today
- Microsoft Office for Mac 2011 Update 14.3.4
- Pixelmator 2.2 available with over 100 new features and improvements