Ad network revenue shows iOS and Android are almost tied

A monthly report from Mobile ad network Millennial Media paints a familiar picture of the smartphone market. According to impressions data, the iPhone is the top individual phone on the ad network, while the iPad is on the rise with a 29% jump in impressions from last month. Apple was the top manufacturer with a 30% impression share.
On a platform basis, Android was the leading smartphone OS with a 53% impression share, while iOS was a distant second with a 27% impression share. Rounding out the platform listing is RIM at 17%, Symbian at 2% and Windows Phone 7 at 1%.This impressions data reflects the number of times an ad is viewed.
Ad revenue from apps paints a different picture than the impressions data. In ad revenue, iOS and Android are neck and neck. iOS had a slight lead with 45% share, while Android had a 43% share. RIM grabbed 9% of ad revenue, while the remaining 3% is picked up by other platforms.
iOS is holding a slight lead over Android, but the green robot is closing in fast. In April, iOS was at 50% and Android was trailing with a 39% share. In May, that gap narrowed, and the two platforms may trade places in June.
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A monthly report from Mobile ad network Millennial Media paints a familiar picture of the smartphone market. According to impressions...
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The problem with all these ad based stats that get pumped out is that they are based on ads not devices or OS.
Why they get waved about as representing manufacturer and OS market share is beyond me.
All this says is that there are % more ads in android apps and yet iOS generates per impression more revenue.
Leave to an Apple fanboy to spin this in Apple's direction. What did you not understand about Android's jump of 4% in a month while the iOS stagnated did you not understand?
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