iTunes ahead of Amazon, trailing Hulu in online video

A Citigroup survey ranked the top players in the online video market and Apple iTunes falls into fifth place. It's a competitive market, especially among the middle players.

Not surprisingly, YouTube dominates online video with a whopping 69.% market share. Facebook, Netflix and Hulu are jostling in the middle with 27%, 24.5% and 22% market share, respectively. Apple pulls in behind this trio with a 9.8% market share and following Apple with a 7% marketshare is Amazon and its Unbox service.

Apple's position is not a bad one with almost 10% marketshare but it has a long way to go to reach Netflix and Hulu.

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Source: http://allthingsd.com/20110616/if-youre-paying-to-watch-web-…

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A Citigroup survey ranked the top players in the online video market and Apple iTunes falls into fifth place. It's a competitive...

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julien gattegno

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June 17 2011 at 12:55 PM Report abuse Permalink -1 rate up rate down Reply

datajerk

is iTunes Web video? Or desktop video? How does one create links to Netflix, Hulu, etc... like they do with YouTube? I use YouTube everyday because someone puts a link in a blog post, not because I choose to use YouTube. I watch NetFlix movies on my AppleTV, not my desktop, and my family purchases/rents video from iTunes so that it can be used on portable devices.

I believe that others have a similar story, i.e. different use cases for different media, and that this summary draws poor conclusions. I'd say my personal breakdown percentages of iTunes, Netflix, and YouTube matches the same numbers if counted by *instances* and blurring the use cases. But if counted by *time* YouTube would round to zero and iTunes and Netflix would probably be tied. iTunes: because I can get new releases and its offline portable. NetFlix: because its almost free for what they have.

June 17 2011 at 10:41 AM Report abuse Permalink rate up rate down Reply

1 reply to datajerk's comment

ttringle

I agree I would like to see a purely, paid video market share head to head. I'm pretty sure that when you take out all of the PRIME memberships, and the free HULU memberships you'd find that Apple's paid movies and TV shows probably is equal or surpasses Amazon and HULU, apple has netflix so again that's not a valid argument.

I use my apple TV to watch netflix and I purchase shows that I used to DVR off of my Comcast subscription until they pissed me off one too many times with cutting off the ends or beginnings of shows because they have a passive agressive relationship with their customers.

The best part is that I can watch shows from my ipad, iphone or Apple TV in multiple rooms, and I can stop watching a show in one room and continue watching in another right where I left off.

Cool thing is that usually on shows I really like, if I pay I get to KEEP them and can play them on all of my APPLE devices including my two computers. Amazing it's like Apple gets it or something. Maybe it's not as free a system as some people would like, but it's the best solution that's out there right now for legally consuming TV shows and movies in a purely digital form besides Blu-Ray. I have that too but that's for movies I'll watch ALOT and are available in a decent BLU-RAY version.

June 17 2011 at 12:03 PM Report abuse Permalink rate up rate down Reply

Wayne Luke

With iTunes you have to pay per item. The leaders predominantly provide free access to their services, with the exception of Netflix. Netflix is the only dominant subscription service. The iTunes business is based on selling video or renting it for limited time periods. More accurate competitors to iTunes would be retailers who sell movies and television on physical media or digital providers like Amazon.

Apple could improve its iTunes offering by introducing a subscription plan similar to Netflix, Amazon Prime or the upcoming service from DirecTV. This in turn would provide additional value to their AppleTV device and get them into more Living Rooms. However Apple has shied away from subscription content services thus far. Many thought the Lala purchase would provide this and then later iCloud but neither do.

Seaking of iCloud, I would be more willing to buy more video from iTunes if iCloud allowed video backup and synching based on purchases.

June 17 2011 at 10:23 AM Report abuse Permalink rate up rate down Reply