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Apple releases new 'Now' iPad 2 ad

by Michael Grothaus Jun 18th 2011 at 2:00AM

Apple has released a new iPad 2 television commercial entitled "Now." The commercial points out how with an iPad people can interact with forms of media differently than they could in the past, such as by "watching" a newspaper. From the ad: "Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call. Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars. Because now, there's this." You can see the ad below and also check it out on Apple's official YouTube page or on Apple's iPad 2 product page.



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Apple has released a new iPad 2 television commercial entitled "Now." The commercial points out how with an iPad people can interact...
 

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E!

Can someone tell me the name of the song?

June 20 2011 at 12:38 AM Report abuse rate up rate down Reply
ak1l0ne

commercial is great, but this voice is irritant

June 18 2011 at 12:46 PM Report abuse rate up rate down Reply
psurepublic

Excellent Commercial. They understand that on TV, simple (yet amazing apps demonstrated) is more appealing to people than crazy screen commercial with apps flying all over the places, multitasking craziness. Another Apple win, except when the iPad 3 comes out near christmas and people loss their heads and want that!

June 18 2011 at 11:53 AM Report abuse rate up rate down Reply
Sam Hutchings

This is where other companies fall down... They base their adverts on facts, figures, and what ifs. Apple base theirs on emotions, and how the advances they bring to the table effect people in everyday life, in outstanding ways.

June 18 2011 at 9:49 AM Report abuse +1 rate up rate down Reply
Cy Starkman

Not the best, solid, but not Apple's best emotiad

June 18 2011 at 5:37 AM Report abuse rate up rate down Reply
MarcBook

Emotion and experience, not performance, not specs. That's why the iPad sells. Another well thought out ad by Apple. I kinda wish the iPhone ads would follow a similar style, rather than the "If you don't have an iPhone, you don't have...".

June 18 2011 at 2:43 AM Report abuse +1 rate up rate down Reply
 Mike Beasley

"And I can see your face on the telephone, on the telephone, on the telephone..."

June 18 2011 at 2:39 AM Report abuse rate up rate down Reply
Mark Langston

Another winner from the Cupertino giant.

June 18 2011 at 2:33 AM Report abuse rate up rate down Reply
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