Average US smartphone data usage climbs 89%, cost per MB drops 46%
Using your iPhone more and more? You're not alone. Data usage on all smartphones is soaring, according to new research by Nielsen.
In a monthly analysis of cell phone bills for more than 65,000 lines, smartphone users, especially iPhone and Android users, are using more data than ever. Nielsen notes that 37% of all US mobile users have smartphones.
Comparing data from a year ago, smartphone data consumption is up 89%, averaging a monthly 435 MB. Nielsen also notes that users are paying about the same for data as they were a year ago, so when factoring in the increased usage, the cost per unit has dropped about 50%.
These numbers have huge implications for carriers who are surely going to want to increase prices to make up for the explosion of data consumption. Most carriers, including AT&T, have dropped unlimited data plans, and it's likely that when new models of phones come out, AT&T and the others will force those who are grandfathered with unlimited plans to give them up.
Using your iPhone more and more? You're not alone. Data usage on all smartphones is soaring, according to new research by...
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