Apple has become Australia's top mobile brand

There are a lot of iPhones in Australia, and IDC reports today that the number has grown enough to make the iPhone the top smartphone "down under."

Apple is reported to have a 40% market share of Australia's smartphone market, a rise of about 10% quarter-to-quarter. Android has a 30% share, while Symbian is plunging to a third place 22%. The IDC analysts expect the Android OS phones to eventually be the top sellers, which is something we've seen here in the states.

Meanwhile, Comscore is reporting that the iPad, iPhone and iPod touch account for 50% of Australia's mobile traffic, while Android devices consume 10.5%. Comscore is also reporting that the iPad is the dominant tablet in Australia, which is no surprise, as that aligns with numbers collected from other countries.

View Tags

Source: http://www.idc.com/getdoc.jsp?containerId=prAU22914211

Categories

iOS

There are a lot of iPhones in Australia, and IDC reports today that the number has grown enough to make the iPhone the top smartphone...

Add a Comment

Sign in »

2 Comments

Filter by:

Cy Starkman

From other sources this is actually the Entire mobile phone market, not the smartphone sub market. Feature phone sales have crashed in oz. Apple is now selling one third of all mobiles in oz.

http://www.theaustralian.com.au/australian-it/iphone-most-popular-as-nokia-crashes/story-e6frgakx-1226082896611

June 27 2011 at 7:16 PM Report abuse Permalink rate up rate down Reply

Andrew Parry

iOS mobile market share in Australia is actually 83% just pipping Singapore for highest in world, There's 5 iPhones for every android, 52 iPads for every android tablet & there's nearly as many iPod touches to android phones (0.7 to 1) http://www.comscore.com/Press_Events/Press_Releases/2011/6/comScore_Introduces_Device_Essentials

June 27 2011 at 5:28 PM Report abuse Permalink rate up rate down Reply