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The iPhone on its Fourth Anniversary

Most would agree the iPhone was a game-changer when it launched in the U.S. on June 29, 2007 -- four years ago today. The iPhone was officially unveiled by Steve Jobs at Macworld earlier that year and Apple fans were eagerly awaiting the day when they could finally get their hands on the device. Stores shut down at 2:00 pm and customers begin lining up in droves for the 6:00 pm launch. Just like the iPhone 4 launch, there were happy customers, clapping Apple employees and sold out inventory.

Apple activated 146,000 iPhones in the first weekend of sales, a staggering number for back then. Most people grabbed the 8 GB model ($599), a situation that likely led Apple to discontinue the 4 GB model in September 2007. Apple also slashed the iPhone price and caused an uproar among the early adopter crowd.

The iPhone skyrocketed to the top of the smartphone market because it was radically different from its competition. At that time, some of the top smartphones in the U.S. market were the Treo 755P (a Palm OS champ for CMDA carriers), the BlackBerry Curve 8300 and the Windows Mobile-powered HTC 8925 (TyTN). It was a market dominated by QWERTY keyboards, trackballs and small touchscreens that needed a stylus. User interfaces were clunky and hardware design focused on the keyboard, not the entire phone. BlackBerry and Windows Mobile ruled the market and Palm was beginning its slow descent. This is the world Apple entered four years ago.

The original iPhone was radical. It had a full touchscreen that you could use with your fat fingers. With no stylus or trackball, users simply touched icons on its screen. After years of tiny menus and small X buttons in the top corner, the iPhone offered a UI with large, lovely icons and a simple menu system. A touch-based, finger-friendly interface is standard now, but it was groundbreaking in 2007.

The iPhone had a web browser that beat any competitor on the market and robust multimedia functions that made music and photo fans drool. Previous smartphones like the Curve and the TyTN focused on PIM connectivity. It was all about email and syncing your contacts and calendar. The iPhone stepped away from that paradigm and focused on the fun stuff -- web browsing, music, photos and video. It did have email and PIM functionality like its competitors, but it did that and more. And yes, it was an EDGE handset and required you to sync via iTunes, but its forward-looking focus was on the internet and multimedia.

From a hardware perspective, the iPhone design was amazing. If you don't believe me, look at other handsets in 2007. Its predecessor, the Motorola Q, tried to redefine thin, but it looked more like a skinny brick than a carefully crafted handset. The HTC and Palm offerings were bland and, quite frankly, all looked alike. Once again, Apple was bold enough to Think Different with the iPhone.

The original model had a whopping 3.5-inch display that was gorgeous compared to other smartphones on the market. It had a curved, slick design with just enough weight and balance to feel comfortable in your hand. It had a revolutionary multitouch user interface that used gestures to navigate.

And as a lot of early reviews point out, the iPhone just works. There's no fussing with an SD card and worrying about internal versus external memory. No need to pull the battery to prevent your phone from locking up. The iPhone worked and people loved it. Yes, there were glitches, activation problems and missing features, but overall, the iPhone was the best first generation smartphone to hit the market.

I, sadly, was not part of this early revolution. I lived and continue to live in an area that does not have AT&T service. I have used all the iPhone models, more or less as glorified iPod touches, but never experienced the excitement of getting the first model on the first day. Four years ago today, I clung to my Motorola Q and watched the iPhone launch from afar.

But that is me, what about you? Were you there on day one, ready to change the world with the iPhone? Or did you jump in with the 3G, the 3GS or even the iPhone 4 like I did? On the anniversary of its launch, let us know your thoughts on the original iPhone and its legacy in the comments. You can also reminisce by watching some YouTube videos shot during the launch. Enjoy!



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Most would agree the iPhone was a game-changer when it launched in the U.S. on June 29, 2007 -- four years ago today. The iPhone was...
 

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Matthew Sharp

I purchased my first iPhone from Telus in April of 2011. Before that, for two years, I used a BlackBerry Curve 8330. I definitely prefer my iPhone because it is worlds more fun, but I do miss the messaging certainty that the BlackBerry had. I will not return to RIM unless they pull something amazing out of their hat, which is looking less and less likely.

July 01 2011 at 10:14 PM Report abuse rate up rate down Reply
Tuomas H

I jumped into the iPhone world just before Christmas 2007. I live in Finland so I couldn't get my hands on one of the devices through official means. My mom did a business trip into UK and I asked her to bring an iPhone back with her, and I'm glad she did.

Using the device was simply a mind-blowing experience. So much that my dad bought himself one the following spring (2008). The phone served me very well until I sold it just last fall when I bought myself a new iPhone 4. It's still being used actively (and I get to make sure it stays unlocked).

July 01 2011 at 4:44 AM Report abuse rate up rate down Reply
Nick L

I watched the launch with interest as a keen WinMo 6 user. It was obvious something revolutionary was underway, and that apple had nailed the user interface. The lack of SDK and the reliance on webapps were obvious shortcomings, and it was astonishing to see how quickly the underground managed to create a working toolchain for the iPhone.

I bought my iPhone 2g/8gb in June 2008, unlocked it with ziphone, and was happy. I still am happy: I'm using the said same phone 3 years later, and it still is a superb phone. Maybe I'll update to 5, maybe I'll stick with a solid, usable phone that works. Well done apple on a huge innovation: let's see the next huge leap, please!

June 30 2011 at 5:58 AM Report abuse rate up rate down Reply
chadyao

Apple does a great company, though it is not the first company using full touch screen mobile phone, but it brought this concept to all of us.
http://dootar.com/iOS/

June 30 2011 at 1:28 AM Report abuse rate up rate down Reply
crateish

I bought two that day. One for me. One for my wife who was out of the country on business. She got back next day and the very first photo I took with mine was of my wife holding hers and smiling like she had just won the lottery.

That pic is still my contact photo for her on now, my third iPhone.

June 29 2011 at 10:06 PM Report abuse rate up rate down Reply
Braden Hinely

... I don't know about "remembering those days" since I am still using my 1st gen iPhone. Love it.

June 29 2011 at 9:54 PM Report abuse rate up rate down Reply
Patrick Stewart

http://youtu.be/VAhLfS1U5hM

Here is a video I took of the Tulsa, OK Apple Store grand opening which happened to be iphone launch day too!

June 29 2011 at 8:37 PM Report abuse rate up rate down Reply
Carl

Walked into the South Hills Village Store around 8 PM that Friday night and was walking out with my first iPhone by 8:15. It was awesome. To this day, it was still the best $600 I ever spent. And those first few months were magical. Just using it in public would draw a small crowd. I was in the same Apple Store two nights ago and was thinking that I miss those days a little. In 2007, the Apple Store was a much cozier place. The employees recognized you, you recognized them and it was very personal. The Apple employees are still great but the stores are a zoo now. That's what you get with success. I kind of miss the days when Apple products were a nice little secret.

June 29 2011 at 8:22 PM Report abuse rate up rate down Reply
1 reply to Carl's comment
Justin Jon Wood

Hey, another Pittsburgher!

June 29 2011 at 8:29 PM Report abuse rate up rate down Reply
1 reply to Justin Jon Wood's comment
Tyler Chess

Same here :D
Id rather go to Shady side tho.

June 30 2011 at 10:13 AM Report abuse rate up rate down
Andrew David

hat does not have AT&T service. I have used all the iPhone models, more or less as glorified iPod touches, but never experienced the excitement of getting the first model on the first day. Four years ago today, I clung to my Motorola Q and

June 29 2011 at 8:00 PM Report abuse rate up rate down Reply
iMStone

I worked to a corporate AT&T store. WOW what an amazing day that was. It was like no other launch that I was ever a part of pre-iPhone launc. As the line began to for we all became extremly excited. We were not able to see the iPhone before the doors closed and when they closed we opend the boxes to see what all the fuss was about. We were trained a little bit before that day but holding and actually using the phone was believing. Everyone at my store were all phone geeks and believe me we were all amazed when we laid our filthy palms on the beast of a phone! Our manager even let us walk out to the line and show people what they were about to buy. I still remember that we had a line of people all ages that first day. I still remember that we had this boy who was 11 years old and had been saving since Jan to buy that phone. wow how awesome would that be to be a kid that young and have an iPhone... oh wait that is normal now a days, but really at that time we never sold a smartphone to people that age back then. Oh lets also not forget that amazing data plan they served up with the iPhone. $25 got you unlomited internet and 200sms along with it. At that time that was $5 cheaper than any other smartphone and it even gave you sms with it?!?! Yeah I know its funny to think that saying all of this is looked at as if I was my grandfather telling me a war story from when he was younger. Yet this is just a story from 4 years ago from the day that changed everything in the cell phone biz. No I was not able to buy one that day because only customers not employee's were able to buy one that day and actually it stayed that way until the price dropped $200 from the orgional price. I was so excited because back then there was only full retail not discounted prices so working at AT&T they gave us 10% off the total price and since a 4GB iPhone went from $500 to $300 I was all in. Yeah I bought that 4GB like it was going out of style (which it apparently was because they replaced the 4GB with the 16GB model) But it worked for me becauae after having a problem with it the Apple store replace it with an 8GB for free because they nolonger mad eht 4GB!!! I have been a part of every iPhone launch at either AT&T or a Apple store so I can say that they are like no other.

June 29 2011 at 4:54 PM Report abuse rate up rate down Reply
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