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33% of iPhone owners think their phones already have 4G service

With Verizon rolling out its advanced 4G LTE network, and AT&T deploying a similar 4G system, you'd think that these faster 4G services would be something iPhone owners are clamoring for. Not true, at least according to a survey from Retrevo.

The consumer research firm says that 1/3 of iPhone owners actually think their phones are already on a 4G network, even though, as we all know, Apple isn't offering a 4G capable phone yet. Maybe it's the fact that the latest iPhone is called the iPhone 4, but the Retrevo study indicates Blackberry owners are also confused, or at least 24% of them are.

Of the smartphone owners who know what 4G is, 1/3 think it is too expensive. Another interesting data point is that 61% of iPhone owners don't care if their next Apple phone has 4G service or not.

It looks like marketing departments will have their work cut out for them trying to explain (and then of course sell) this service to consumers. Congress is watching this very closely, and there is a move to force service providers to spell out the differences in services and the fees associated with them. A survey result like this shows that consumers are definitely confused about exactly what services they do and don't have.

The Retrevo survey had a sample size of more than 1,000 consumers in June of this year.



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With Verizon rolling out its advanced 4G LTE network, and AT&T deploying a similar 4G system, you'd think that these faster 4G...
 

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Phil

while 100% of "4G" services in the U.S aren't technically 4G.

July 13 2011 at 3:19 PM Report abuse rate up rate down Reply
slembcke

100% of the article titles for this article don't match the data in the graph.

July 13 2011 at 8:57 AM Report abuse rate up rate down Reply
1 reply to slembcke's comment
puhsitch

You're complaining about 33% vs. 34%?

July 13 2011 at 11:58 AM Report abuse rate up rate down Reply
DA623

Surprising but I guess because of the confusing advertising of these cell carriers about "4G" and speeds, its not surprising the average consumer to think this. I mean, there's three different technologies that are considered "4G" (LTE, WiMax, and HSPA+ which is more of an extension of GSM). Also, they always advertise "Were faster than so and so" without numbers to back that up. What's sad is here in Cincinnati, Cincinnati Bell claims there "faster than any national carrier (including AT&T)" when their USING AT&Ts towers, band, etc. making that technically impossible.

If anything, this shows more of the failure of these cell phone companies advertising (which I've always thought SOMEONE needed to come in and MAKE these carriers post their average speeds, tests, what technology their using, etc. in their ads before making their claims).

July 13 2011 at 5:23 AM Report abuse rate up rate down Reply
JHam

You'd be surprised how many people don't understand their data plan caps either. I know far too many people who think that downloading a song is like getting a text message. I won't be up for a new phone until next year, and for the foreseeable future, I have no need for 4G. I rarely use 3G and when I do, I get great speeds (usually 3-6 mbps). If I need speed, I just go home to my nice 35 mbps fiber optic line.

July 13 2011 at 1:05 AM Report abuse rate up rate down Reply
Jasonlenik

Better title: 33% of iPhone owners are not geeks

July 12 2011 at 11:59 PM Report abuse rate up rate down Reply
Alex Morse

I get about 3-4 meg connection pretty much everywhere I regularly go on my iPhone 3gs. That seems just great for a phone. While I was able to get 15 meg down on my Thunderbolt in San Francisco, it was very inconsistent, would drop in speed or completely every 15 minutes or so, and devoured the battery.

The only need for this on today's phones that I can understand is if you're using the phone as your primary internet connection on the road. Maybe one day when phones can drive larger screens, we'll need all that bandwidth for streaming high bitrate HD video, but not now.

July 12 2011 at 9:14 PM Report abuse rate up rate down Reply
dorjesyber

This just goes to the whole confusion the Cell carries cause by poorly informing the customers about the exact technology at work. Their ad campaigns and sales reps do not disagree their obligation to inform their clients in a forthright an honest fashion. While not legally obligated (yet) to do so, it's sleazy business.

Although wireless cell companies have been sleazy from the get go, so I guess par for the handicapped course.

July 12 2011 at 7:34 PM Report abuse rate up rate down Reply
Ben

Well, the thing is, those 33% aren't necessarily wrong, thanks to the ITU redefining 4G to include HSPA+ last December.

Here in Canada, Telus and Bell literally rebranded overnight after the ITU decision, referring to their "3G+" networks as 4G. Rogers, which has become the first to offer LTE, refers to their true 4G LTE network as "Beyond 4G".

You even see "Buy the iPhone 3GS for just $0 on Canada's largest 4G network." signs here now.

July 12 2011 at 6:42 PM Report abuse rate up rate down Reply
Michael Nease

I'd much rather have a phone that charges & syncs wirelessly than one that's on 4G.

July 12 2011 at 6:34 PM Report abuse rate up rate down Reply
1 reply to Michael Nease's comment
Joshua Hughes

My iPhone syncs and charges wirelessly. Very convenient that.

July 12 2011 at 6:47 PM Report abuse rate up rate down Reply
1 reply to Joshua Hughes's comment
Christian T

iOS 5 + PowerMat?

July 12 2011 at 6:52 PM Report abuse rate up rate down
McKenzie

I think this problems streams from the fact that so many people called the iPhone 4 the "4G," as in forth generation, not people confusing their phone as having 4G capability. I still have friends who refer to the phone as the "4G," which irritates me to no end. I bet most people don't even know what 4G is, aside from something to do with the internet, and if people really do think that their phone's have 4G when they don't, it's not Apple's marketing team that should be worried but the 4G providers because there is obviously not much demand, concern, or knowledge about the capability outside of the tech savvy.

July 12 2011 at 6:33 PM Report abuse rate up rate down Reply
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