App Store international pricing changes afoot

Yay! What a great day! I've complained about the Australian iTunes and Mac Store app pricing and I am really happy to see the situation resolved.

And, money where my mouth is, I went straight out and bought Butler, which I'd said I'd do if Apple corrected the prices.

Interestingly, the effect on consumers and developers sometimes differs because Apple now always sends the proceeds to the developers in the customer's currency. Here's a spreadsheet that shows the changes for both consumers and developers: http://d.pr/MkhA

Something strange here. It would appear Apple UK have increased my store credit. Yesterday it was only 8 odd quid, now its been adjusted to £9.37. Check your iTunes account, if you still had outstanding credit it would appear Apple have adjusted it in your favour. Hats off to Apple if that is indeed the case!

The US/UK price comparisons are the wrong way round. The UK prices include 20% VAT so a 69 pence app in the UK has a before tax price of 57.5 pence or 94 cents according to current rates on my iPhone app. Which is another point, there is no such thing as "THE currency exchange rate". The rate depends on whether you are buying or selling and who you are. Big business gets different rate that tourists do, for example. Overall, the price comparisons seem appropriate.

the transition to the new prices aint a pain free experience in switzerland, I tried to purchase an app, but the price is constantly shifting from 2.00 to 1.99 and back to 2.00 and so on, I hope they will fix that quickly

Pricing for intangibles like software has VERY little to do with exchange rates. Software pricing is almost always determined by how much a market will pay. If Apple thinks that people in the UK will pay more, it will charge more.

No change to Final Cut Pro X USD 299.99 AUD 319.99, also noticed that Apple has changed the Up_to_Date program date in Australia to the 7th instead of the 6th noted on the official Apple press Release. So glad I bought my new iMac late on the 6th NOT

Mexico was one of the countries affected, local price increments were in the order of $10 mexican pesos, while now USD$0.99 = $12 MXP, a 20% increase.

At least some countries got a break.

http://appledrunk.com/apple-increases-prices-in-uk-store/

Yet again Apple fans in the UK are getting shafted. As an example, yesterday I was looking to buy new Copilot Live premium sat nav app which yesterday was £14.99, I decided to wait till I could download on my laptop instead of the phone. Today the price for the same app has inexplicably risen to £17.49. The UK version of this app was already way more expensive than any of the other countries available. Thanks a bunch Apple.