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Microsoft to open another 75 retail stores

Microsoft is going on a retail binge in hopes of replicating the success of Apple Stores. In the next two to three years the Redmond company plans to open an additional 75 retail stores across America and in other countries as well.

As noted by Neowin.net, Microsoft announced the expansion plans today at WPC 2011 and said that after the success of the first eleven stores, which opened over the last two years, the company hopes the rapid growth will help expand the "Microsoft story."

Meanwhile, Apple has almost 350 retail locations worldwide since opening the first store ten years ago. While an expansion of Microsoft stores isn't so much of a threat to Apple, it could make other big box electronic retailers -- like Best Buy -- nervous, as customers may prefer to go to an official Microsoft store to purchase their PC.



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Microsoft is going on a retail binge in hopes of replicating the success of Apple Stores. In the next two to three years the Redmond...
 

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Kevin W

Yawn.

July 16 2011 at 10:05 PM Report abuse rate up rate down Reply
Rich Hastings

Awesome, I am on my fourth Xbox 360. Now instead of mailing it to TX, I can bring it to the Microsoft store and swap for a new one.

July 14 2011 at 11:17 AM Report abuse rate up rate down Reply
Jim

The current stores map looks odd. As the original article's commenters have pointed out, they marked the Lone Tree, CO store in Wyoming.

July 14 2011 at 9:02 AM Report abuse rate up rate down Reply
Uncle Bernie

what success? I have never read one word about them. They don't exist.

July 14 2011 at 8:29 AM Report abuse rate up rate down Reply
AppleZilla

My local mall has a MS Store and an Apple Store. The MS store is almost twice as big as the Apple Store, but there are usually half as many people in the MS Store. And half of those are kids playing games on the Xboxes.

July 14 2011 at 12:18 AM Report abuse rate up rate down Reply
FreeRange

ROFLOL - "after the success of the first eleven stores". Too funny. They are such clowns.

July 13 2011 at 11:37 PM Report abuse rate up rate down Reply
iSRS

I actually think it would be good, if they mirror the Apple experience, with a Genius Bar, etc.

Think about it. Now, having a Windows PC and something goes wrong, you scour the internet and maybe find a few things people tried, etc. The manufacturer says "it's the software" and MS says "it's the hardware"

Go to an MS Genius and they can at least get their hands on what the issue is, experience it, and hopefully help.

July 13 2011 at 11:28 PM Report abuse rate up rate down Reply
1 reply to iSRS's comment
drumrobot

They already did that... in fact, they pretty much copied every aspect of the Apple Stores, from the wooden tables and banners to the Genius Bar and One-to-One.

July 14 2011 at 3:05 PM Report abuse rate up rate down Reply
Jonathan Ober

this is more of microsoft coming to the game late and trying to be more like Apple with their retail outlets. The biggest issue I see with Windows is and has always been the saturation of machines that they dont have control over the internals. Therefore the hardware from the get go is piecemeal and never really jives. Even within the big companies there are so many different combinations of systems that don't really work well at everything because of fragmentation. We have seen this with the PC and we have seen this now with Andorid OS on phones and we will see it with Windows 7. I know some people will say but the options give competition and help growth...does it though? I feel that sure the companies can make more machines etc, but does it really help the consumers? When there are too many variations there is always a chance for confusion. With Apple there are what like two imacs, three macbook pros, two macbook airs, a couple variants of the macpro, the iphones, atv and a few other here and there products...you can almost count all the machines running mac osx on your fingers and toes and ios on one hand, more or less...there isn't fragmentation and there isn't confusion (or not nearly as much) nuff said.

July 13 2011 at 8:43 PM Report abuse rate up rate down Reply
Bill Waggoner

Does anyone this this is a "big deal"? I mean, what's the draw? Ohhh, Windows Seven! They certainly couldn't compete with the Costco's, Best Buy's, etc. in hardware prices. I don't get it. But, obviously, I'm a Apple fanboi. Probably not their target demographic ...

July 13 2011 at 8:07 PM Report abuse rate up rate down Reply
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