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iPhone augmented reality browser Junaio used to "block" billboards in NYC

by Kelly Hodgkins Aug 1st 2011 at 9:00AM

PublicAdCampaign and The Heavy Projects worked together to include an ad-scrubbing feature in the augmented reality browser Junaio. This trial feature lets NYC residents replace outdoor advertisements in a handful of locations including Times Square with art from indie artists/activists. This is a beta test of what may become a larger project to digital remove outdoor ads from our environment. They hope to compile enough art work "so you never have to look at an ad in public space again." PublicAdCampaign and the artists involved in this project believe public space belongs to the public and they take a strong stance against outdoor advertising. This AR app is their way or legally removing these ads from the public view.



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PublicAdCampaign and The Heavy Projects worked together to include an ad-scrubbing feature in the augmented reality browser Junaio....
 

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Jimmy Hsu

They Live

August 01 2011 at 1:52 PM Report abuse rate up rate down Reply
Markintosh

Adblock plus IRL

August 01 2011 at 12:13 PM Report abuse +1 rate up rate down Reply
Prince David

What the heck is the purpose of this?

August 01 2011 at 10:37 AM Report abuse rate up rate down Reply
Jonathan Ober

Guy get's iPhone/iPad/iPodTouch stolen while viewing ad blocking...sues company...company has to advertise to pay legal bills. :P

August 01 2011 at 9:59 AM Report abuse +1 rate up rate down Reply
Tim Meesseman

Does this group really expect people to walk around looking through their phone so that they can block advertising? Not to mention that advertising is advertising... whether it has a big name brand on it or not.

The really stupid thing here is that this group claims to hate advertising, yet they apparently know nothing about it. Millions of people walk by these billboards every day. Ads cost more for more viewings - that's kind of the point of ads in the first place. So let's say we put some indy artist up there... then millions of people see it and the artist becomes mainstream. What now? Remove the ad because they aren't good enough for the billboard?

It's just weird... this group seems obsessed with ads even though they claim to hate them?

August 01 2011 at 9:21 AM Report abuse +1 rate up rate down Reply
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