Survey: iPhone retention rate at 94%, interest in iPhone 5 high
Piper Jaffray analyst Gene Munster suggests interest in the iPhone remains strong. In a recent research note, he points to a small survey of 216 mobile phone owners in Minneapolis that shows 64% will buy an iPhone as their next handset.
Breaking it down, 94% of iPhone owners plan to buy another iPhone. 42% of Android and 67% of BlackBerry owners expect to make the switch to the iPhone when they buy their next handset. Most of these switchers (60%) are waiting for the iPhone 5. This number is even higher for Verizon subscribers with 74% of non-iPhone owners waiting for the iPhone 5 to jump platforms.
In his report to investors, Munster estimates the iPhone's market share could double after the launch of the iPhone 5. Apple will grab a substantial share from BlackBerry and a smaller amount from Android. When digesting these survey results, keep in mind the small sample size. Though interesting, the survey results may not represent the millions of iPhone and smartphone owners in the States.
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