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Survey: iPhone retention rate at 94%, interest in iPhone 5 high

by Kelly Hodgkins Aug 1st 2011 at 12:30PM

Piper Jaffray analyst Gene Munster suggests interest in the iPhone remains strong. In a recent research note, he points to a small survey of 216 mobile phone owners in Minneapolis that shows 64% will buy an iPhone as their next handset.

Breaking it down, 94% of iPhone owners plan to buy another iPhone. 42% of Android and 67% of BlackBerry owners expect to make the switch to the iPhone when they buy their next handset. Most of these switchers (60%) are waiting for the iPhone 5. This number is even higher for Verizon subscribers with 74% of non-iPhone owners waiting for the iPhone 5 to jump platforms.

In his report to investors, Munster estimates the iPhone's market share could double after the launch of the iPhone 5. Apple will grab a substantial share from BlackBerry and a smaller amount from Android. When digesting these survey results, keep in mind the small sample size. Though interesting, the survey results may not represent the millions of iPhone and smartphone owners in the States.



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Piper Jaffray analyst Gene Munster suggests interest in the iPhone remains strong. In a recent research note, he points to a small...
 

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Mdriftda

I would have stayed with apple had they not lead me on to believe they were going to release a revolutionary device again. But not ive gone Droid, and ive really seen how un-robust iOS really is. Not going back

November 30 2011 at 3:10 PM Report abuse rate up rate down Reply
Josh Cruks

You people act as if the margin of error is going to be like +/- 90 or something. it's probably like +/- 6 even with a sample size that small. IN other words, while its not accurate, the survey is not so off that you can dismiss it (because your an Android fanboy)

August 02 2011 at 7:49 AM Report abuse rate up rate down Reply
Joe Mama

http://osxdaily.com/2010/07/24/iphone-vs-android-loyalty/
Similar "survey" from last summer. What has the market share for each OS done since then?

August 01 2011 at 8:32 PM Report abuse +1 rate up rate down Reply
Joe Mama

I wonder why there is no margin of error given. It's almost like this isn't an actual statistical survey that can be applied to a larger population.

August 01 2011 at 8:17 PM Report abuse +1 rate up rate down Reply
beenyweenies

Seriously? 216 people in Minneapolis? Wow.

Typical Gene Munster - poll Fred, Bob and Joe (the guys in the next cubicle), show the results in a lovely pie graph and sell it as news.

August 01 2011 at 4:27 PM Report abuse +2 rate up rate down Reply
1 reply to beenyweenies's comment
Mdriftda

in stats if the margin of error isnt posted you assume alpha=.05 or margin of error of 5%. at least thats what they taught me in business school. these people probably have no idea

November 30 2011 at 3:12 PM Report abuse rate up rate down Reply
Nitebreed

The numbers in this article make no sense. "This number is even higher for Verizon subscribers with 74% of non-iPhone owners waiting for the iPhone 5 to jump platforms" so 74% of Verizon's non smartphone users are getting an iphone when only 36% of their customers even have a smartphone. That comes out to be 110%. So that means everyone on Verizon is switching to an iphone plus some imaginary people?

August 01 2011 at 2:13 PM Report abuse -1 rate up rate down Reply
3 replies to Nitebreed's comment
sip

It doesn't matter what analysts say, the reality for me is this:

I know a lot of people -- iPhone owners and others -- just waiting for iPhone5.

My whole clan, which is very big, are all slowly moving from WinPCs to Macs.

August 01 2011 at 1:25 PM Report abuse rate up rate down Reply
1 reply to sip's comment
Nitebreed

your whole clan is big? how many?

August 01 2011 at 2:15 PM Report abuse +1 rate up rate down Reply
SithNerfHerder

I surveyed everyone I know and they all have a smart phone....they all plan to buy a smart phone when their current one breaks.....

August 01 2011 at 1:17 PM Report abuse rate up rate down Reply
Gary

Wow! 216 people surveyed. I think Family feud had a larger sample. Why are you guys bothering to report on this useless fodder?

August 01 2011 at 12:57 PM Report abuse rate up rate down Reply
Colin Castro

And as usual Piper Jaffray continues to show why their company needs to ignored and Gene Munster is a hack, do a real survey, crap.

August 01 2011 at 12:47 PM Report abuse +1 rate up rate down Reply
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