iPhone preferred by adults, BlackBerry by teens in the UK
A recent Ofcom survey suggests the iPhone is the favorite handset among adults in the UK, while the BlackBerry is preferred by teens. Almost one in three (32%) UK adults with a smartphone rock an iPhone and 37% of teens carry a BlackBerry.
The survey of 2,073 adults and 521 teenagers doesn't address the reason why teens prefer a BlackBerry, but it likely has to do with the lower price of the handset and the ease of texting associated with a full, physical QWERTY keyboard.
Apparently, both teens and adults with a smartphone love to use their handset. About 37% of adults and a whopping 60% of teenagers claim they are "addicted" to their smartphone.
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