US map shows which states trend toward iOS versus Android

A report from mobile advertising firm Jumptap has been compiled into a handy map that shows which US states trend toward Android or iOS usage. By measuring ad click stats from the 83 million users on its network, Jumptap determined the areas of the country where more ads were being clicked on Android versus iOS versus BlackBerry.

As the map shows, most of the US west of the Mississippi trends toward Android, while most of the Midwestern and Northeast states are showing iOS dominance. New York, Maryland, and Virginia are hotbeds of BlackBerry activity, which isn't at all surprising considering the preponderance of business and governmental users in those parts of the country. With RIM on the decline, it'll be interesting to see how this map changes over the next couple years.

As GigaOm says, this map could be of use to advertisers who want to target more users in their area. If an advertiser's state is ruled by Android according to Jumptap's stats, it might want to target that platform more aggressively than iOS.

You know what survey result I really want to see? How many of these highly-prized ad clicks are served up by people tapping them accidentally when they're just trying to scroll around a webpage? In my case, it's roughly 100 percent.

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Source: http://www.jumptap.com/press-release/92

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A report from mobile advertising firm Jumptap has been compiled into a handy map that shows which US states trend toward Android or...

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aphex

Ok, wait.

I won't argue that Android is more dominant - there are a dozen Android handset manufacturers producing dozens of Android handsets and their number will grow faster.

However, if you take into account that Android users usually are 'cheaper' and have less apps that make money, wouldn't it make sense that there are probably a lot more people running ad-driven apps vs. pay for apps? Therefore there are probably going to be a lot more ANDROID users clicking on Ads than iPhone users.

I hope this makes sense to someone but because these results are coming from an Ad firm I'm just totally not surprised by their stats and the title of the map should be "US Map shows which states have people that click on Jumptap ads on Android vs. iPhone".

I live in a neutral state. Perhaps people in my state aren't so stupid to click on ads.

August 07 2011 at 11:36 PM Report abuse Permalink rate up rate down Reply

bruno

Ups.... Android vote Republican!!!!!

And IOS is almost "Democrat" hahaha

Well o well... I am in Europe, but the map looks almost the same as the political map of USA

Anyway i am IOS... In both senses

August 07 2011 at 2:50 PM Report abuse Permalink rate up rate down Reply

fq, Eric

i'd like to see the ad click rate in real numbers per device on this map. all i can think from this map is there are a lot of dumb users that click ads. guh!

August 07 2011 at 2:24 PM Report abuse Permalink rate up rate down Reply

Tenthrow

Shouldn't they take into account that statistics show that IOS users more frequently purchase their apps when Android users opt more frequently for free ad supported apps? Shouldn't that mean that per capita there are more ads on Android altogether? Maybe this map should reflect more what states people opt for free apps or pay to get rid of them.

August 07 2011 at 2:12 PM Report abuse Permalink +2 rate up rate down Reply

fbfriendsofmac

People still use RIM/Blackberry?

I find it tough to believe that CO isn't an iOS state, too...

-Chris
Friends of Mac

August 07 2011 at 12:20 PM Report abuse Permalink rate up rate down Reply

DCM

I've never clicked on an add from my iPhone. Ever. This map is meaningless.

August 07 2011 at 12:14 AM Report abuse Permalink rate up rate down Reply

1 reply to DCM's comment

Noah

You never clicked a what?

August 07 2011 at 5:01 AM Report abuse Permalink rate up rate down Reply

bones_boy

Hey where are the other 2 states?

August 06 2011 at 5:52 PM Report abuse Permalink rate up rate down Reply

1 reply to bones_boy's comment

bonobob

To the southwest and northwest of the other 48.

August 06 2011 at 6:21 PM Report abuse Permalink +2 rate up rate down Reply

kyle

sweet, Louisiana is iOS dominated :)

August 06 2011 at 5:35 PM Report abuse Permalink rate up rate down Reply

WilGeno

This map could also tell you where AT&T coverage SUCKS the most. Consumers buy what works. IOS is pointless without AT&T. It does not surprise me that the Dakota's are not using IOS.

August 06 2011 at 4:16 PM Report abuse Permalink rate up rate down Reply