Want free coffee and got an iPhone? Use Jonathan's Card (Updated)

Update from Editor-in-chief: According to evidence surfaced via Coffeestrategies.com, this was supposedly a "viral marketing campaign." While we strive to verify sources before posting, it appears we were too eager to believe this "social experiment" was legitimate (and others have been in the past, just not from Starbucks). - Victor Agreda, Jr.
Update 2: We received this statement from Starbucks:
"I received your note and wanted to let you know that the information you read is inaccurate. Starbucks had no knowledge of Jonathan's plans, and has no official relationship with him or the company he works for. We do think his project is interesting and we are flattered that he is using Starbucks as a part of his 'pay-it-forward' experiment.
Again - Starbucks did not have any knowledge of Jonathan's project."
While we here at TUAW find it curious that Starbucks was, at one point, listed on the Mobiquity client page, and shortly after this story went wide that page was removed, it is possible that Jonathan, obviously a Starbucks customer as well, independently came up with this idea on his own and implemented it. Note the use of past-tense when referring to the relationship with Starbucks and Jonathan and his employer. The only comment from Jonathan has been by way of this Facebook page. - Ed.
Update 3: Our pals at TechCrunch were even more generous in this post, published 3 minutes before update #2 there. Faith in humanity is once again restored. Mostly. - Ed.
App developer Jonathan Stark is taking the Starbucks app and adding a philanthropic twist to it. Stark is trying out a social experiment by offering up a picture of his Starbucks card to the Internet and urges people to get a cup of coffee on him.
He bought a Starbucks gift card, took a screencap from his iPhone and uploaded it to the Internet for anyone to use. The only thing Stark asks is that if folks are feeling generous, they can add to the card's balance to pay the good deed forward once they get their free cup of joe.
To participate, download a copy of the image to your iPhone and take it to your local Starbucks and use it to pay for your coffee. A Twitter feed keeps track of the current balance on the card. Instead of launching the Starbucks app, open the saved image and have the Starbucks employee scan it. This can be used in locations where the Starbucks mobile app is accepted.
Stark told CNN that as of Monday, more than $3,650 has been spent on a card that started with just $30 on it. Starbucks told CNN that the company was flattered that Stark chose to use it for the experiment.
Share
Categories
Update from Editor-in-chief: According to evidence surfaced via Coffeestrategies.com, this was supposedly a "viral marketing...
Comments
I am not a Starbucks drinker, but my wife is. She goes every day and gets a drink on her way to work. She is part of a loyalty program and after every 15 drinks gets a free one. There are other promotions based on usage.
Jonathan is a genius since he is probably part of the same loyalty program and is going to rack up enough free Starbucks for the next 12 years.
It seems like an awesome idea and an amazing experiment. Even if he works for a company that does work for Starbucks...
August 09 2011 at 2:31 PM Permalink -1It seems more likely that this is just another viral marketing program initiated by Starbucks to get people into the stores... Jonathan Stark works for a company called Mobiquity that develops "mobile computing solutions" that "captures real-time behavioral insights through analytics, profiling and modeling." Its clients include Starbucks, which was listed on its website until yesterday and the Google cache was deleted this morning. Please read my article on the topic, here: http://bit.ly/nEpPRA
August 09 2011 at 1:46 PM Permalink +2I wonder how many free 15th drink postcards this guy will get in the mail as a result of this... Brilliant!
August 09 2011 at 12:21 PM Permalink +1So you can use the card to get a free coffee and not pay anything back, OR you can use it to get a "free" coffee and then add money tot he card. What's the point of the second option, can't I just go buy a coffee without going through a middleman?
August 09 2011 at 11:31 AM PermalinkIt's tapped out folks...there is no free lunch. Someone just transfered the balance to their own card.
Just tried to get a small coffee (nothing fancy) and it's zero balance. Good viral/guerilla marketing by Starbucks...people come in, thinking it will be free, and then have to pay up on a tapped out card.
Get some shills to post how wonderful it is...and bingo, sales bump. My hat's off to their agency.
Granted, I just woke up so the brain's a little tired....but how exactly do you reload the card if you're just using an image of it to pay for coffee?
August 09 2011 at 10:30 AM PermalinkThe Starbucks website allows for anonymous reloads:
http://jonathanstark.com/card/
I guess he's getting a lot of free coffee. I get a free coffee every 15 purchases, with an average of 2 free coffee per month. Also, there's a trick if you purchase one coffee, you get free refills for the rest of they day (as long as you are a gold member)
August 09 2011 at 10:23 AM PermalinkMaybe you should read the original article. I know, it's an entire click away and more than 200 words. I'll summarize: he's NOT redeeming the free coupons as they are ONLY sent via mail and he can't apply them to the card.
Cynicism carries the day, I guess.
so, he doesn't receive US mail?
August 09 2011 at 12:23 PM Permalink +2wrong. you get refills in the SAME store in the SAME visit. If you leave and come back, you purchase a new drink nd hen you get refills as long as you stay at the store.
August 09 2011 at 3:43 PM PermalinkSo Jonathan has us REPAY for the 'free' coffee and then gets to keep all the free coffee coupons he gets from Strbucks for every 15 purchases? NICE SCAM!
August 09 2011 at 10:22 AM Permalink +3I wouldn't call it a scam, he's right in calling it a social experiment. It's interesting data about who purchases coffee, reloads the card, etc. Just because he could get something out of it as well, doesn't make it a scam. He probably knows this would get him a ton of free coffee, but so what? So the guy gets free coffee, but he did put a good amount of time into that site and the twitter feed to track it and show off the idea. I think the whole thing is a cool, though slightly odd idea.
August 09 2011 at 10:59 AM PermalinkYou didn't read the source, did you? He is NOT redeeming the coupons. But thanks for assuming he's a total douche. Nice.
August 09 2011 at 12:03 PM Permalink +1Deals of the Day
more deals- Acoustic Research Digital Photo Frame with iPod Dock for $50 + free shipping
- Apple iPhone 4 8GB for Verizon, AT&T, or Sprint for $50 + pickup at Best Buy
- Unlocked iPhone 4S 16GB for GSM (AT&T, T-Mobile) for $619 + free shipping
- Apple iMac Core i7 Quad 3.4GHz 27" w/ 24GB RAM, 2TB HDD for $2,677 + $29 s&h
- Used Apple Magic Mouse for $36 + $4 s&h
- 9-Piece iPhone Bundle, includes 1,900mAh battery for $8 + free shipping
17 Comments