How the "iPad Head Girl" helmet was made

Last week an amazing video made the rounds, showing a model with a head made of...iPads. The video was made as a promotion for Hearst Corporation's new Cosmo For Guys iPad app (free, in-app subscription purchase), which debuted on August 1. Now a new video shows exactly how the iPad Head Girl "helmet" was made.

The campaign was created by New York City ad firm Thinkmodo, with the helmet/head turned into reality by Clockwork Apple. The individual videos on each screen were recorded by the iPad 2 cameras before the model walked through New York's Bryant Park wearing the helmet, then sat down and appeared to "read" a book.

The work behind the video shoot and the clever helmet is shown in the video below.

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Source: http://techcrunch.com/2011/08/10/how-to-make-your-own-ipad-h…

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Odds and ends iPad

Last week an amazing video made the rounds, showing a model with a head made of...iPads. The video was made as a promotion for Hearst...

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Juanita Wilkins

I just paid $22.87 for an iPad2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $675 which only cost me $62.81 to buy. Here is the website we use to get it all from, BidsGet.com

August 14 2011 at 10:06 PM Report abuse Permalink rate up rate down Reply

Hank

Wow so sexist was the initial video; I cannot even delve further into this behind the scene. When that guy sat down and started swiping her face to other more sexually explicit women did no one else cringe at the obvious sexist and denigrating act?!

August 10 2011 at 10:45 PM Report abuse Permalink rate up rate down Reply

4 replies to Hank's comment

Brad

Why didn't they use the front-facing camera on the iPad to transmit video to the glasses?

August 10 2011 at 2:23 PM Report abuse Permalink rate up rate down Reply

1 reply to Brad's comment

Cormier6083

That would probably require some Jailbreak magic. The iPad can't transmit live video and play a video at the same time. Plus, I don't know an app that would allow those glasses to communicate with the iPad, or an app that would even let you do this.

August 10 2011 at 2:28 PM Report abuse Permalink rate up rate down Reply

SockRolid

Cosmo for Guys? Isn't that Maxim?

August 10 2011 at 1:29 PM Report abuse Permalink +1 rate up rate down Reply

KenjiO

This is VERY clever. I like this a lot.

Also smart of them to release this "behind the scenes" video to reinforce the initial video. Bunch of smart people put this together.

August 10 2011 at 12:16 PM Report abuse Permalink rate up rate down Reply

1 reply to KenjiO's comment

veryMickey

not really... if all they were going for was the 'effect' they would have been better off just doing it all in post.

August 10 2011 at 2:14 PM Report abuse Permalink rate up rate down Reply

1 reply to veryMickey's comment

squishybrain

I think the point of the piece was to get the genuinely puzzled reactions of the bystanders. That would not have been possible if the helmet were added in post.

August 10 2011 at 2:32 PM Report abuse Permalink rate up rate down