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Occipital announces investment, new hires

by Kelly Hodgkins Aug 11th 2011 at 10:00AM

Occipital, the company behind the popular iPhone and iPad app 360 Panorama, announced on Wednesday that it received US$7 million in venture funding. 360 Panorama lets you take panorama pictures by shooting a series of pictures at one and stitching them on the phone before saving them to your camera roll.

Besides a healthy infusion of cash, Occipital is also expanding beyond its iOS application to create a computer vision platform that other developers can use. Occipital will create the backbone and developers will use their creative skills to produce innovative apps with advanced imaging and camera features like eye tracking.

Occipital has also added four new members to its board of directors including Jason Mendelson and Brad Feld of a venture capital firm Foundry Group, Manu Kumar of venture capital firm K9 Ventures and Gary Bradski, the creator of OpenCV, an open source computer vision library.

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Occipital, the company behind the popular iPhone and iPad app 360 Panorama, announced on Wednesday that it received US$7 million in...
 

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John Mc

...but what about Photosynth, which also does it automatically and for free...

August 11 2011 at 12:48 PM Report abuse rate up rate down Reply
1 reply to John Mc's comment
Mark Evans

Absolutely true. I believe this is an example of MSFT creating something that is actually, truly awesome, and not really knowing what to do with it. (They definitely have a rep for being laggards, but there is so much work going on, they actually create some very advanced things.)

Occipital is an OK app, but at a buck or two, it ain't gonna pay the bills. The only way this company will make money is by porting the core technology to other things. That MUST be their plan... The app is just a showcase. And thought it's close, it's not quite as good as Photosynth IMO.

August 11 2011 at 7:43 PM Report abuse rate up rate down Reply
Chris Stangland

Your quote: "360 Panorama lets you take panorama pictures by shooting a series of pictures at one and stitching them on the phone before saving them to your camera roll." seems a little unintentionally misleading.

360 Panorama works automatically - you stand and point your phone all around and the software does its best to take pictures and merge them into a 'sphere' with 'you' at the center. It works well, but not perfectly. It is very different from other apps like Pano which, as great as it is, is a manual stitching of pictures all in a row. 360 Panorama tries to take pictures up, down, left, right - everywhere. 360 degrees, like the name suggests.

August 11 2011 at 11:56 AM Report abuse rate up rate down Reply
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