Apple struggles to meet 13-inch MacBook Air demand, resellers raise prices
Apple is reportedly struggling to meet consumer demand for the 13-inch MacBook Air, leading some resellers to add hefty premiums to the larger of Apple's ultra-thin notebooks. According to AppleInsider, Apple underestimated the demand for its 13-inch Air model, giving favor to manufacturing the 11-inch model. This has lead to a dearth of supply at channel resellers, prompting some to raise prices for the machines.
Apple sells two versions of the 13-inch MacBook Air. The 128 GB model is US$1299 and the 256 GB model is $1599. Both are currently available from Apple's Online Store and ship in 24 hours. However, they're both in scare supply at third-party resellers leading to the increased prices. Amazon is currently selling the 128 GB 13-inch Air for $1549 and the 256 GB 13-inch Air for $1849 -- a $250 premium. The 128 GB 13-inch Air is also sold out at Best Buy Online.
AppleInsider did some checking and, while 13-inch Airs are scarce at 3rd party resellers, all Apple retail stores seem to have a good supply. Only one store that was out of the entry-level 13-inch model.
Clearly Apple underestimated the demand for its 13-inch MacBook Air model, but it wouldn't take them long to increase production numbers. The thin form factor of the MacBook Air is a hit with consumers, which is why Apple is likely to apply the same form factor to the MacBook Pro later this year.
Apple is reportedly struggling to meet consumer demand for the 13-inch MacBook Air, leading some resellers to add hefty premiums to the...
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