The global PC market is heading into a difficult period as rising memory costs and supply shortages continue to affect manufacturers. According to market research firm IDC, worldwide PC shipments could decline by 11.3% in 2026. The situation may worsen later in the year, with shipments expected to fall by as much as 20% during the fourth quarter.
Higher memory prices have made it harder for companies to produce enough computers. As a result, many manufacturers are struggling to maintain a wide range of products for consumers.
Early Sales Hide Bigger Problems
Although PC shipments grew by 3% during the first quarter of 2026, experts say the increase does not reflect long-term market strength. Instead, many customers rushed to buy devices before prices increased further and shortages became more severe.
Because of this early demand, some sales that would normally occur later in the year have already taken place. Consequently, analysts expect weaker results in the coming months.
MacBook Neo Stands Out
While much of the PC industry faces challenges, Apple’s MacBook Neo is showing strong momentum. The lower-cost notebook has attracted more buyers than expected, prompting IDC to improve its notebook market forecast.
The device has also increased competition among PC manufacturers. Industry analysts believe rival companies may respond with faster processors, software improvements, and stronger promotional offers. As a result, consumers could benefit from better products and more competitive pricing.
Prices Expected to Remain High
Despite strong interest in certain products, the overall market still faces significant pressure. IDC predicts average PC prices will rise by 17% in 2026 because memory shortages are expected to continue. Even when production improves, prices may remain above 2025 levels for several years.
For consumers, that means fewer opportunities to avoid higher costs. Meanwhile, manufacturers must manage tighter supplies, rising expenses, and weaker demand across much of the industry. Yet Apple’s MacBook Neo continues to stand out, proving that strong products can still attract buyers even during a challenging market environment.
