Counterpoint: The iPad is the 'third device' I'd hoped for
"After years of watching the masses fawn over the iPad [...], I still can't ever imagine myself investing in one, let alone actually using one in place of a smartphone or laptop." So said Darren Murph on our sister site Engadget in a piece entitled, "Editorial: tablets aren't the 'third device' I'd hoped for... from a productivity standpoint, anyway." Murph focuses on the "awkwardness and limitations" of using a tablet device, and I can understand his perspective, even if I don't agree with it.
Murph emphasises that his post is all about his personal preferences; what follows is my counterpoint, built from my personal preferences and those of my fellow TUAW writers. I'm not out to put a "hit" on Murph by any means, because even though I disagree with him in this instance, I've got nothing but respect for him.
As the Guinness record-holder for "world's most prolific blogger," it's no surprise that Murph focuses on productivity tasks. I don't dispute the fact that for his particular edge case, the iPad might not be what he's looking for. But the tone of his piece kind of makes it sound like he's saying the iPad isn't suited to productivity tasks at all, that the need for a device like it is something that's "manufactured" rather than real. This sounds vaguely similar to the traditional arguments against the Mac: "Why pay that much more when I can get a PC that does the same thing for $500 less? You Apple freaks are just drinking the Kool-Aid." Plus, his assertion that he "can't ever imagine myself investing in one, let alone actually using one in place of a smartphone or laptop" sounds precariously close to the point of view of someone criticising the iPad without having used one for any appreciable length of time. Reading the rest of Murph's piece clearly shows that's not the case, but it's still a surprising viewpoint.
Murph's experience doesn't match up with my own at all. I've barely used my iPhone since getting an iPad 2, and up until the release of OS X Lion, I hardly used my Mac, either. It's only once OS X Lion made my Mac more "iPad-like" that I started using it more; before that, literally days could go by where I never even woke up my Mac.
Murph claims that "Tablets, for whatever reason, seem to defy logic when it comes to purchase rationalization in the consumer electronics realm." I disagree. My own decision to purchase an iPad came about after my Mac spent a couple weeks in the shop and I had to rely upon my iPhone as my only computer. I found that the iPhone was able to replicate much of the functionality I was getting from my Mac, but its 3.5-inch screen felt very restrictive. The derisive characterization of the iPad as "just" a big iPod touch turned out to be exactly what I needed.
"People are just buying these things in a fit of hysteria," Murph says. "Does anyone actually know why this 'third device' is such a necessity?" Sure. Here's my "purchase rationalisation." I wanted an immensely portable, light, small device with stellar battery life that I could shove into a small day pack and forget about until I needed it. I wanted an OS that was lightweight and streamlined enough to perform swiftly despite the comparatively anaemic power of the hardware it ran on. I wanted a hardware/software platform that was flexible enough to adapt to my needs, rather than me having to adapt to its needs. I wanted a device that I could carry into the kitchen, or the bathroom (yup), or on a hiking trip, or to the beach, or on a transcontinental trip, without feeling like I was throwing my back out every time I picked it up.
Murph might say that what I really wanted was a netbook or similar ultraportable, but he'd be wrong. I've used netbooks. They suck. The only advantage they hold over the iPad is the physical keyboard, but even then, the netbook keyboards I've used have made me want to throw them across the room after only a few minutes. Using a netbook also would have meant using either Windows, an OS I despise, or Linux, an OS with very poor integration with Mac OS X.
At its heart, the iPad is to OS X what the iPod was to iTunes: a condensed, ultraportable version of its bigger brother. Rather than getting a huge backpack and schlepping my giant 17" MacBook Pro everywhere like I used to, I can leave the Mac at home and take a lightweight, smaller device with me instead. Sure, my Mac is easier to type on, and photo/video editing are much easier in OS X than they are in iOS, but if I'm going on a two-week trip away from home, I can guarantee you my iPad will come along while the Mac will stay behind.
My iPad is portable in a way that my MacBook Pro never has been and never will be. I take my iPad everywhere, while my MacBook Pro, despite being a "portable" computer, hangs out in the lounge about 99% of the time. If my Mac is asleep when I need to look something up or bang out a quick email, I go for the iPad. When I want to sit down and chill rather than juggling five things at once like I do during the busier days at TUAW, I go for the iPad. When I travel, the Mac stays home and the iPad comes with me.
Murph claims that smartphones can do many of the things the iPad can do, and I don't dispute that. It's hard to think of many things that my iPad 2 can do that my iPhone 4 can't. But the extra screen real estate does help quite a bit. I type roughly 150 percent faster on my iPad than I do on my iPhone, navigating through web pages is much easier, and viewing photos or videos on the iPad's 9.7-inch screen feels much less confining than on the iPhone's comparatively tiny screen. Despite the fact that I can edit movies or photos on the iPhone, I've not done it very often precisely because the screen is so tiny -- an encumbrance I don't have to deal with on the iPad. As for writing, I wouldn't dream of writing a post this long on my iPhone, but writing it on my iPad hasn't been an issue at all.
You read that right: I composed this entire post on my iPad, from start to finish. This is far from the first one, either. If you go back through my post archives, I challenge you to figure out which posts I wrote on my Mac versus which ones I wrote on my iPad. Good luck, because I don't even remember myself.
"I also can't seem to grok the value in spending half a grand on something with a souped-up mobile OS," Murph says. This is part of the problem a lot of people have had with the iPad thus far -- the "it's just a big iPod touch" mentality. It's true that iOS doesn't have the menu- and window-driven interface of OS X or Windows, but for the kind of work I find myself doing on the iPad, I don't miss that stuff anyway. Working on the iPad feels less like a "souped-up" iPhone and more like working on a Mac that's designed to be the ultimate word in portability. True, for just a few more ounces and a few more dollars I could get an 11-inch MacBook Air, but even if I had one of those, would my wife and I use it to watch The Office in bed? Would I use it to peruse my grocery lists at the store? Would I monitor the TUAW posting queue from the middle of nowhere? Based on my historical usage, I'm going to say no.
In my case, and in the case of several of my fellow TUAW staffers, the iPad has been a powerful supplemental tool rather than an outright replacement for the Mac. And I haven't had to "invest a couple hundred in accessories to make it halfway useful," either. I contemplated getting a Bluetooth keyboard until I figured out I was typing plenty fast enough on the touchscreen -- it takes practice, but it does happen. I've had meetings with clients where I considered bringing my Mac, or debated buying the VGA adapter so I could hook my iPad into a projector, but for one-on-one meetings there really is no substitute for being able to sit next to someone and show them what's going on as it happens.
I'm not going to write War and Peace on this thing, and if I wrote as many posts as Murph does on any given day, I'd probably be all-Mac, all-the-time. But in terms of what many of us at TUAW have used it for, the iPad has turned out to be the perfect fit. It's not the ideal device for productivity tasks, but then again, neither is a "real" computer. Put the two together, however, and you've got the most powerful combination since chocolate met peanut butter.
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I've barely used my iPhone since getting an iPad 2, and up until the release of OS X Lion, I hardly used my Mac, either.
Murph is certainly entitled to his opinion, but it's about as daft as saying "as a motorcycle, the automobile fails". Furthermore, the CEO of the company that makes the product said at its introduction "this device isn't supposed to replace a smartphone or a laptop", and here we have someone coming along a year and half (not years...) later, saying "the device doesn't replace a smartphone or a laptop". Brilliant. Can I have his job, please?
August 23 2011 at 11:26 AM Permalink +7 rate up rate downAdd a Comment
Exactly. You could also use the Car vs. Bus analogy: the bus is just a bigger car, but in the bus there's enough room to party!
September 09 2011 at 7:40 AM Report abuse Permalink rate up rate down ReplyAs well the other big thing I love about the ipad are all the things it does better than a lap top, simple things like reminders, tracking my grocery budget, gas mileage, calendar, to do list etc etc. As well I love the kindle app, back reading books again.
All can be done on a PC but the ipad does it better. For example today when I opened up my ipad (smart lid) first thing on top was a reminder about an appointment, that would never happened on a PC unless I turned it on and went to my calendar, which being summer and not working I probably wouldn't have done.
Like most laptop users I'm now 90-10 in usage ipad to laptop
sorry can't edit my above comment, but favourite travel app, a clock and it doubles as a night light as well!
August 25 2011 at 6:25 AM Report abuse Permalink rate up rate down ReplyIn all the discussions I've read (and I've read alot) regarding the iPad there is one thing that hasn't been mentioned, Windows users. This is the real brilliance of the iPad, is it's brought in whole legions of people like my wife and I who while admiring Apple would have never bought a Mac (reason learning curve is too steep). This is probably the case with PPS Gov't Relations, he was lugging around a windows laptop and the start up time is simply too long.
Now on to the article, I thought the same thing as Murph did, nice toy but why would I want one, happy with my windozes (said on purpose) laptop and my iPhone 4. It wasn't till I got one and then upgraded and bought one for the wife that really how much an iPad can change your life, from playing games to watching rented iTunes (and ripped) movies in a hotel room (never could figure it out on my windows machine).
You really need to use one to understand how different it is
PS I wrote this comment on my windows laptop, while pretty good at it I still prefer typing the old fashion way
Sounds like someone needs an Air...
That being said, if the iPad works, go for it. Me? I'm so distracted by Angry Birds and the poor integration with 3rd party vs. 1st party apps that work simply isn't done on the iPad. I like an iPad, and I feel it has real uses, but it's simply not computer like enough for me.
"After years of watching the masses fawn over the iPad [...], I still can't ever imagine myself investing in one, let alone actually using one in place of a smartphone or laptop." So said Darren Murph on our sister site Engadget in a piece entitled, "Editorial: tablets aren't the 'third device' I'd hoped for... from a productivity standpoint, anyway."
Isn't the iPad one year and some change old?
Good points by Chris. Murph's entitled to his view, but what strikes me is that he seems to treat the tablet as a 'finished' category.
That's just mistaken, because gesture-based interfaces are only in their infancy. If one looks up Oblong's recent demo to MG Siegler for example (cue Minority Report - they were the advisers to Spielberg's team for the computer scenes) one can start to appreciate the kind of long-term project the tablet represents.
It's a different kind of logic, but in addition to iOS convenience, I'd say especially some of the creative apps show some of its promise - and that includes UI promise - to do things a pointer based interface doesn't. It's that promise Murph apparently doesn't see.
this is very true, we are only at the very early stages of IOS adoption in the business world, that's where you'll see the biggest changes.
August 25 2011 at 6:13 AM Report abuse Permalink rate up rate down ReplyThe iPad 2’s only limitations are that of its user. I know, Murph’s article isn’t about the limitations of the iPad 2, it is about i2 not being a good 3rd device. The counterpoint seems to make the argument that that i2 is good for a primary device. Let me tell you, I am one of those who does actually use the iPad 2 (AT&T) as a 3rd device. I take my iPhone 4, iPad 2 and '11 13"Macbook Air almost everywhere I go. I use each one to compliment the other throughout the day, at work, on the road and at home. True mobility at its finest... To fully appreciate the iPad 2, one must first know how to use it correctly. There's a reason that Apple has the slogan "there's an app for that". Generally, there's an app (or 10 or 20) for most everything you could possibly need to do on the iPad 2. iOS 5 is going to bridge the gap even more bringing these devices together, from messaging to media across your devices, but, until then, the user must choose the right apps to make the most of these devices. Team Viewer makes it possible to have full computing power from one's mobile device. Drop Box makes it possible to "sync" documents/files across devices. Apps like Office HD, Docs 2 Go, and Pages let you edit/modify those documents and then you save them back to Drop Box, or, email them, or whatever. Rather than linear thinking of a file system/windows computing, one must think about computing in an entirely different way. Find the apps that compliment your needs, and learn how to use them across several devices. Once iOS 5 comes out, your media will be synced (along with its own Drop Box type service for documents and files). I'm also looking forward to a Thunderbolt display for the ease of "docking" the set up at my office. Throw in an app like Air Display, and, you can actually use all three together as an expanded desktop of sorts. (Just because I can...)
August 24 2011 at 10:05 AM Report abuse Permalink rate up rate down ReplyHm! An iPad 3 with Retina display basically begs for a Thunderbolt port?
August 24 2011 at 12:05 PM Report abuse Permalink rate up rate down ReplyOne of the most-loved new features to me in Lion is that just by double-tapping on a program in Dock takes me to a list of recent documents for that app, as does Program Exposé. I find it very logical, even as every program's Dock menu contains both open documents and recent documents, with a separator in-between.
August 24 2011 at 12:08 PM Report abuse Permalink rate up rate down ReplyIt's obvious that the quantity of his posts have come at the cost of the quality of his posts. If you want to argue that you don't like the iPad for reasons a, b & c don't confuse the issue by bitching about issues x, y & z. What Murph was really trying to say is "I don't think anybody will read my blog if I say the iPad is great and sing its praises. So, instead I will write about how it's not good for some abstract things that only I can define and I will use the same old and tired reasoning that others use to disguise their ignorance about the device, its uses and intended market."
August 24 2011 at 7:51 AM Report abuse Permalink +1 rate up rate down ReplyI gotta say, although I LOVE the industrial design and tight software integration of all my Apple products, I have kicked myself for buying the iPad. But, not for the reasons you might think.
I tend to be an early adopter of tech that I think will get me to a place of minimalism and are well worth the money. I was a late comer to Apple products, due most to price. My first couple Macs were used. Through attrition, old Windows PCs dying off etc., we're a full Apple household now. My first new Mac was a Mini.
I bought the iPad as a laptop replacement. I knowingly bought it before it could fully fill this role for me, betting on Apple's record of innovations. I assumed Flash would eventually come (sorry html5 is great, but too many platforms at the office and on the public net still rely on this tech) and typing/reading books on it hasn't proven as comfy as I'd hoped.
Then came the MacBook Air and the future of laptops.
I now find myself ditching my iPad for my new MBA. It has flash, doesn't weigh much more, and is a beauty to type on. With my MBA I have the minimalism I want and true mobility.
I think millions of iPads have been purchased, not because of the desire to replace a laptop, book reader, iPod or iPhone specifically, but because it's so damn versatile, that it can do one or more of those things for so many different types of people. People want iOS and it's ease of use.
All of that being said there may still be a place in my life for the iPad as a book reader and bedside browser, if that patent tech that competes with e-ink is real, and/or if the iPad gets flash, or if flash finally dies.
Until then, my MBA and my iPhone get 95% of my attention.
didn't you find the learning curve from windows to mac to be really steep? My sister in law bought a Mac after buying an iPad and iPhone and even today struggles with it, simply too different and at the same time much the same as windows. I expect her to move back to a windows pc at some point.
August 25 2011 at 6:15 AM Report abuse Permalink rate up rate down ReplyWhen I read Darren's take on iPad and for that matter tablets (although I felt like he was aiming the sights squarely on iPad), it seemed like his rhetoric was based on the forum comments that has plagued various blogs. It was a little too much "tablets are not necessary when I can spend the majority of the time on my smartphone scrolling around endlessly trying to read content". He fully did not understand what separates a tablet from a smartphone is its size and what that inevitably means to the user. A tablet is easier to read than a smartphone and thus you can accomplish certain tasks much more quicker on a tablet. A tablet allows for a different user interaction and as such, app creators can tailor their software to address that. Darren just seem to miss that and focus on iOS is a phone software and apps for it are merely blown up phone apps. There's more to it than that Darren, much, much more.
I would suggest to Darren to use iPad (or any tablet) exclusively as opposed to his smartphone, but I'm afraid his bias would only lead to another article bashing why companies are racing to catch up to what Apple has done in the tablet marketplace.
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