TechCrunch reveals the Amazon Kindle Tablet

TechCrunch's MG Siegler got an exclusive look at Amazon's Kindle Tablet, and by the sounds of things, the iPad may finally have its first credible competitor. The first thing Amazon got right was the price: US$250 for a device with a 7-inch, full-color display. Other manufacturers have priced their tablets similarly to the iPad, and consumer response has been... "lukewarm" is about as charitably as I can describe it.
Amazon's Kindle Tablet is similar in appearance to the BlackBerry PlayBook and has a capacitive, multi-touch screen based on traditional backlit LCD technology rather than e-ink. Siegler believes the 7-inch version runs on a single-core chip, but a forthcoming 10-inch model may have a dual-core CPU. Initially only Wi-Fi models will be offered, but Amazon may introduce 3G-enabled models once it works out deals with carriers.
Siegler believes the device has only 6 GB of onboard storage -- likely a major factor in its low price -- but deep integration with Amazon's online services may go a long way toward rectifying the relatively low storage. (My colleagues point out that 6 GB of storage is more than enough for books, but for a device intended for multimedia use 6 GB isn't a whole lot to play with.) Allegedly the device's storage will be expandable via SD cards, but Siegler was unable to locate a slot for one on his preview unit.
The device has no camera and no physical buttons on its forward-facing surface. Amazon is targeting a late November launch for the 7-inch version, and a larger 10-inch model may follow in 2012.
By far the most intriguing feature of Amazon's Kindle Tablet is that, according to Siegler, the device runs a completely forked version of Android. All of the services available on the tablet are Amazon's own -- there was no trace of Google's apps or Marketplace. The tablet's UI is Amazon's own version of Android, and while built on a version of Android's OS, Amazon intends to pursue its own path for software updates rather than going alongside Android's dessert-themed updates.
"They are not working with Google on this. At all," Siegler says. 5000 points awarded to our own Richard Gaywood, who predicted Amazon would go down this forked path several months ago.
The low price (half the cost of an entry-level iPad) and integration with Amazon's services may make this the first truly successful Android-based tablet on the marketplace. Its form factor, price, and intended use put it in direct competition with Barnes and Noble's Nook Color, which may mean hard times ahead for that device. If Amazon subsequently releases a 10-inch device at a price comparable to or lower than the iPad's, that plus the smaller 7-inch model may mean that Apple will finally have its first serious competition in the tablet market.
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TechCrunch's MG Siegler got an exclusive look at Amazon's Kindle Tablet, and by the sounds of things, the iPad may finally have its...
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I think it's pointless to speculate about an unreleased product based solely on tech specs and price. In the case of portable tablets, usability is everything and Apple is the supreme master in this arena. But speaking generally, there is definitely a place for a smaller, lighter iPad-like device. The question is: Can anyone but Apple make a smaller "iPad" that works as well as an iPad?
September 25 2011 at 12:52 PM Report abuse Permalink rate up rate down Replycolor nook killer..? maybe.. ipad killer. i highly doubt it. it's not even in the same class. 7" screen? 6G of storage? wifi only? that's like comparing a schwinn to a ferarri.
September 06 2011 at 9:39 AM Report abuse Permalink rate up rate down ReplyI just got a $829.99 iPad2 for only $103.37 and my mom got a $1499.99 HDTV for only $251.92, they are both coming with USPS tomorrow. I would be an idiot to ever pay full retail prices at places like Walmart or Bestbuy. I sold a 37" HDTV to my boss for $600 that I only paid $78.24 for. I use GetCent.com
September 04 2011 at 10:30 PM Report abuse Permalink -2 rate up rate down ReplyI'm concerned about the health of the Android eco-system. Google brought on this fork upon themselves, by relying on the official Market as the only bargaining chip with which to control manufacturers. However, if application compatibility suffers (and Amazon's Android market already shows signs of this) then what message does this send to mobile application developers?
Will Amazon continue to absorb Google's code for Ice Cream Sandwich and beyond in order to stay compatible? Or will Google be forced to catch up to both Amazon (in terms of compatibility) and iOS (in terms of features)? How long will Google stay interested in Android when they are not the driving force behind it?
This confusion doesn't spell good news for consumers in the long term. iOS, WP7 and Android all need each other to stay strong and competitive. I shudder to think how much more complacent and abusive Apple and Microsoft will become should their duopoly ever be restored.
I don't see how this is going to be a competitor for the iPad...
September 03 2011 at 7:36 PM Report abuse Permalink rate up rate down ReplyTech journalists are wrong in lumping the iPad and this upcoming device into the same market. One is half the size, half the price and optimized almost solely for content from one provider. Equally as important, Apple makes a lot of money on their hardware sales, with the rest of the ecosystem serving as incentive for the purchase and the glue to keep people coming back to future models once they own apps that work only on that system. In contrast, it's unlikely Amazon can make any money with a $250 selling price. Instead, the hardware is the funnel into their content stores, just as, for Google, Android and the hardware it runs on represent a set of screens on which they can project Google services and ads. These differences mean that Apple and Amazon will optimize different aspects of the user experience.
September 03 2011 at 12:25 PM Report abuse Permalink rate up rate down Reply7" is hardly half the size of 9.7".
I am obviously in the minority, but I absolutely loathe the 10" form factor of the iPad. Thought for sure I was going to buy the iPad 2 upon it's release, but after buying the original for my mom as a gift and playing with it for extended periods I find it extremely unwieldy. Too heavy, too large for ease of portability, and being accustomed to very heavy iphone use, I was shocked to find that it actually FELT too big even for casual browsing of the web. Even with both devices side by side, for most purposes I reach for my iphone over the ipad. Extremely long articles and some games are the only exception.
Optimized for Amazon or not, as long as this can efficiently run all non-Amazon android apps, it's the first tablet I am seriously considering investing in.
For me a 7" absolutely hits the sweet spot size wise, and would order a mini-iPad in a heartbeat sight unseen, but don't think we'll see one from Apple for a number of years yet.
Nook Color Android-based tablet/eReader from Barnes & Noble has been on the market for over a year and sold millions of units at $250. Gives Flash, apps, videos, color magazines and ebooks with video inserts, and the best anti-glare coated screen on the market. Technology "giant" Amazon is finally catching up with the book store company by copying their device.
September 03 2011 at 11:24 AM Report abuse Permalink +1 rate up rate down ReplyThe Amazon tablet is designed for consumption of Amazon content not as a general purpose tablet. Its not a competitor to the iPad. This should be clear from the tech crunch article.
September 03 2011 at 10:21 AM Report abuse Permalink +1 rate up rate down ReplyAs long as it looks nothing like Android at all and stays half the price of a low level iPad, it might sell.
September 03 2011 at 9:17 AM Report abuse Permalink rate up rate down ReplyAfter reading the specs I cannot believe that Amazon is preparing to bring out a half backed 7 inch tablet which
does not have a camera and only 6 gb. Who is going to buy it when for less than a hundred dollars more they
can get the Samsung Galaxy 7 inch Tab, which is a terrific unit, with rear and front facing cameras and 16 or
32 gb of memory at least. Also the Samsung tab has the kindle reader anyhow, so who would want to tie themselves in to one book supplier. No Amazon, this is not we had been hoping for. iPad killer? , that's just
a joke.
s
Cameras are not important. I can't tell you the number of people who could care less that their tablet has a camera much less two of them. I know several iPad2 owners that never use the camera past the geewhiz first blush experience.
It's not a tablet for 'tablet' users, it's a tablet for my wife that wants nothing more than color and ability to read books. The rest is bonus.
What this article fails to report is that Amazon may be bundling it's Prime service with this tablet, so the real price would be $330 (Prime is $80/yr). Free 2 day shipping on all Amazon items as well as instant video watching 'nee Netflix.
I thought it was being setup that buying a Color Kindle at $250 netted you Prime Membership for a year too, giving you yet another reason to buy one. Not true?
September 03 2011 at 4:08 PM Report abuse Permalink rate up rate downHot Apps on TUAW
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