Verizon ad features iPad 2

Yes but you can't really read an iPad at the beach. Backlit color screens of all types really don't do well in direct sunlight. The Kindle ad for reading by poolside unfortunately got it right. You have to buy an anti-glare cover and even then, while inexpensive, aren't readily available in Verizon or Apple stores. So what Alice said is right, in that you inviting returns by people that don't understand basic light principles or haven't had that experience.

I the only thing you could call misleading in an Apple ad is the download time when certain apps were downloaded in the ad. The app download would of course take 1 second to download in an add when at best for most apps it takes more like 30-60 seconds even on decent wi-fi. However it's never been misused in a commercial like it was here.

I really don't think people are going to look into it as granularly as you're making it. Most people don't visit beaches as often to care about direct sunlight on their iPad screen. And if they can't read it, they'll simply either find shade or just put it down. The only way someone is going to return an iPad for this issue is if they specifically bought one to read in direct sunlight on a beach. Thankfully, that isn't likely and there are other uses and places for an iPad.