Apple removes shipping times for many online items

Apple's online storefront includes shipping times that give prospective customers an idea of how long they'll have to wait before an item arrives on their front door. Many Apple products no longer have an estimated ship date and are labeled as being "In Stock". The only products with a ship date are those with limited availability.
In the past, these shipping dates were used to estimate product inventory and guess when new products may be released. Earlier this week, savvy customers noticed the ship dates for the iPhone 4 slipped from 24 hours to 1-3 days. This kicked off a round of speculation that Apple was clearing inventory of the iPhone 4 before the launch of the iPhone 5.
Likely tired of these rampant rumors, Apple has removed these ship dates leaving customers and rumormongers in the dark about product inventory.
[Via AppleInsider]
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Source: http://store.apple.com/
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Apple's online storefront includes shipping times that give prospective customers an idea of how long they'll have to wait before an...
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Something of an aside this, but as someone new to to Macs I was initially unimpressed and finally very impressed with Apple.
I just bought a customised iMac. When I couldn't find on the web site how to pay extra to have it guaranteed delivery on a certain day (like every other company I have ever ordered anything from) I phoned my order in instead. I was told that there was no way to specify a delivery day, yay though I crossed their palms with hoards of silver. You had to accept their delivery time. This was estimated as the 6th Sept. Later I was notified it would be the 5th. It came on the 2nd! Fortunately someone happened by chance to be home when it arrived, otherwise it would have gone the 40 miles back to Gloucester and spent the night in the van.
When i got my customer survey i mentioned that it was bizarre that I couldn't arrange a day to have it delivered. The next day I was phoned by the secretary to the head of Apple's operations in Ireland (where the machines are shipped from for the UK) who said that they were going to discuss the matter in their board meeting that afternoon and what would I like to tell the board!
So nil points for delivery but full marks for actually reading and taking notice of customer feedback.
Hey guys I've just sent you an email regarding this issue I think you will want to read.
September 09 2011 at 4:53 PM Report abuse Permalink rate up rate down ReplyHey James post it here so we can read it.
September 09 2011 at 4:55 PM Report abuse Permalink rate up rate down ReplyI wanna give TUAW a chance to read the email and maybe do a story or update this story first. It might be a bit sensitive and it may be something they wanna check out in more detail. I don't wanna be responsible for starting rumours and stuff like that.
September 09 2011 at 5:18 PM Report abuse Permalink rate up rate downI think the simpler assumption is that what used to be "ships within 24 hours" is now "in stock" and everything else remains the same.
September 09 2011 at 4:32 PM Report abuse Permalink +2 rate up rate down ReplyBut "shipping between 1-3 days" is still "in stock" though
September 09 2011 at 4:56 PM Report abuse Permalink +1 rate up rate down ReplyHow do you figure? If it's in stock, it ships today. Ships in 1-3 days means we don't have one to ship today but will soon. It's (or has been) an indication of when it will ship from Apple, not how long it will take to get to the customer.
September 10 2011 at 10:37 PM Report abuse Permalink rate up rate downThis is why we can't have nice things, rumour mill.
September 09 2011 at 4:05 PM Report abuse Permalink +1 rate up rate down ReplyMost likely due to rumor blogs, which they do read, speculating on new product launches based on delays in estimated shipping times. Now that will be internal information.
September 09 2011 at 3:13 PM Report abuse Permalink rate up rate down ReplyDeals of the Day
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