UK's Advertising Standards Authority rules iPhone 4 is thinnest

The ASA does a lot of important work, but getting involved in this trivial debate is ridiculous.

It's not how small your device is, but how you use it ;-)

Indeed very thin, very beautiful,iPhone 5 will also be the most popular bar.
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Nice Work, I agree with " Rashad " There are more phones which are thinner then iPhone 4, So why iphone is a hit............Also for more custom applications i have just found this http://www.1socialmediaagency.com/

What about the LG Optimus Black? which is still thinner than the iPhone 4 at its thickest point.

Samsung, that's like Apple saying their device is just as thick as the metal bar surrounding the perimeter of the phone. You would be stupid to measure a device by its thinnest part, and go on thinking that it represents true advertising in itself.

Sorry I gotta say it... with regard to the Samsung "hump".

"Ha ha, dangly parts."

So then I guess most of these new ultrabooks are thinner than the Macbook Air then - if we are measuring by the thickest section. Apple (I believe) stated that the wedge design made the Macbook Air the thinnest on market - but there were others out there who's thickest point was actually thinner than the MBA's.

I don't care about thickness that much, i liked the rounded back (like the original iPhone had). Maybe the new iPhone could have a slightly rounded back, mad out of glass:D (like a crossover between the original iPhone, the 3G and the 4 :P)

Perfect right?

No but seriously, the iPhone 4 feels a bit strange in my pocket, almost sharp. The iPhone 3G was better in that case, but thicker. So a thin iPhone 3G made out of glass casing would be perfect:P

Do we not have an iPhone 5 pretty much confirmed...???