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Whiteboard plus paint equals huge iPad at app agency

by Mike Schramm Sep 20th 2011 at 9:00AM

The above picture was taken in the offices of Appency, a PR firm that helps market and sell mobile apps, including iPhone and iPad apps. It's indeed a big iPad, though instead of a functioning touchscreen, the whole thing is actually a working whiteboard painted onto the wall. Founder Aaron Watkins tells TUAW that the studio moved into its new offices a couple of months ago, and decided to use a substance called IdeaPaint to literally paint a whiteboard on the wall.

Originally, they wanted to paint two whole walls with the stuff, but it's pretty pricey, so instead, design intern Lorin Estes had the idea to turn the whole thing into a giant (to scale, we're told) iPad. Pretty awesome -- though not quite as portable as the real thing.



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The above picture was taken in the offices of Appency, a PR firm that helps market and sell mobile apps, including iPhone and iPad...
 

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8 Comments

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Art

Hm...is this iPad 3 leaked prototype? It suppose to be lighter and thinner, not vise versa...I wonder how do they manage to rotate the thing in port rate mode?

September 21 2011 at 5:04 AM Report abuse rate up rate down Reply
milo

So it's a whiteboard with a border?

September 20 2011 at 8:31 PM Report abuse rate up rate down Reply
Dru

Yeah, it is not to scale at all. Reading this on my iPad right now

But! I have a wall in my office painted with ideapaint and its pretty much the coolest thing ever. It isn't painted to look like a Galaxy tab or whatever they were trying to paint in that picture.

September 20 2011 at 3:45 PM Report abuse rate up rate down Reply
GoonerYoda

"Appency"...sounds like an infection.

September 20 2011 at 11:11 AM Report abuse rate up rate down Reply
Danny Harkin

The aspect ratio, and border is SO off it's unbelievable!
An App Agency called "Appency." WTF. I think I'll rename my sushi restaurant sushaurant.

September 20 2011 at 10:08 AM Report abuse rate up rate down Reply
tabaloon

Truly a news piece worthy of wasted web space and my time to dismiss it.

September 20 2011 at 9:55 AM Report abuse rate up rate down Reply
1 reply to tabaloon's comment
puhsitch

Yet moving enough to elicit a login and a comment. Indeed, this blog entry is an enigma.

September 20 2011 at 1:47 PM Report abuse rate up rate down Reply
waitWHAT

Okay, unless the camera angle is responsible for an exceptionally misleading perspective, that most certainly is NOT done to scale.

Oh wait, I get it now. They were confused with the Samsung tablet. Apple should use this in court.

September 20 2011 at 9:36 AM Report abuse rate up rate down Reply
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