Sony Ericsson CEO: we should have taken the iPhone more seriously
Sony Ericsson CEO Bert Nordberg talked with the Wall Street Journal about the company's mobile phone strategy. During the interview, the CEO confirmed that Sony Ericsson should have taken the iPhone more seriously when it launched.
Nordberg doesn't elaborate on this comment, but it likely refers to the company's slow transition from a feature phone manufacturer with Symbian as its primary OS to a smartphone manufacturer that's placing all its eggs in the Android basket.
This move cost Sony Ericsson. Instead of being the leader of the pack, Sony Ericsson is losing precious market share. According to Gartner, Sony Ericsson had a 4.3% share of the global mobile phone market in Q3 2009 and dropped to a lowly 1.7% in the second quarter of 2011.
During that same period, Apple grew from an insignificant level in 2009 to 4.6% in Q2 2011. This is an astounding jump for a company that sells only the iPhone and not an entire lineup of smartphones and feature phones.
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